Omnichannel marketing can elevate your practice to the next level
It’s no secret that the internet connects us all. Not only does it allow us to reach people all over the world, but it also lets us connect with different brands and organizations. You’ve probably noticed that most people and brands appear in more than one place on the web.
…
A social media marketing team helps you make the most of every post
When you’re marketing your practice, you want to be where the patients are. Where are the patients, you ask? On social media! However, it isn’t enough to have an account for your practice on Facebook or Instagram. You also have to use it properly to connect with your current patients and attract new ones.
…
Backlinks and link building can enhance your website’s credibility and SEO power
A lot of people know that keywords are important for search engine optimization (SEO). However, did you know that link building also has a vital role to play? As an experienced healthcare marketing agency, we understand the power of links on your website,
…
How to Shoot Great Social Media Video
Personalized videos are an easy way to improve your social media presence. They engage your current patients and encourage potential patients to find out more about your practice. Whether you are talking about a procedure or explaining a medical condition, patients are interested in your content. We encourage you to create video content,
…
Evaluate and approve your marketing plan for a successful year ahead
The account managers at Catalyst Healthcare Marketing understand that our clients are very busy, but we also know the importance of a good marketing plan. Every year, we like to coordinate a time with each client to discuss every facet of our marketing initiatives for the next 12 months.
…
Email Signatures: More Than Names and Numbers
If you think an email signature is simply a way to provide patients with your name and phone number, think again. Your online signature at the bottom of an email isn’t just a digital business card. The team at Catalyst Healthcare Marketing understands email signatures can be an all-important avenue to build brand awareness and provide the necessary direction for patients to find you,
…
Do you have a user-friendly website? Is your website search engine optimized? Do you have a presence on social media? If you can’t answer “yes” to these questions with confidence, maybe it’s time to learn more about healthcare consumerism and how medical marketing services can help give your practice a competitive advantage.
Today, more patients find physicians and information online
Healthcare consumerism simply means that patients take more control over their choice of physicians and practices,
…
Professional writers and editors produce quality content that performs
Marketing may seem to be an expendable expense. Almost any high school student can take advantage of templates and set up websites with low-cost hosting sites. Social media posts are free. Printers will produce brochures and flyers. You are the healthcare expert. So why do you need to pay professional writers and editors to explain what you do?
…
Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
…
Doing website content? Make sure you have an SEO editorial calendar
As a doctor, you create treatment plans for each of your patients. As a healthcare marketing agency, we also create plans. Specifically, our content marketing team develops plans to help attract new visitors to your website and convert them into loyal patients. Creating and sticking to an SEO editorial calendar for each of our clients is one of the ways we do this.
…
