Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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HIPAA-compliant web forms allow you to collect information and protect PHI
Medical practices are like any other business in the sense they often collect information using web forms. However, collecting patient information isn’t the same as gathering data from potential customers. As you know, we have HIPAA to contend with. To avoid privacy violations and protect PHI,
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Marketing with photos and videos can help boost the power of your message
There’s no doubt that humans are visual creatures. As a result, it’s just as important to use pictures and videos on your website and in your marketing materials as it is to have well-written and compelling content.
Don’t believe us?
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Nothing lasts forever, including websites, so learn about the lifespan of a website
In a virtual world, things are always changing. Web users want fast and new, and if your website can’t deliver, then they’ll bounce right off it. But how do you know if you have an outdated website that’s driving potential patients away instead of bringing them in?
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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It’s important to select the right brand colors for your medical practice
When you’re building your brand as a practice, there’s a lot to think about. One of the most important (and commonly overlooked) aspects of brand building is selecting the right brand colors. Research has proven that certain colors make us feel certain emotions,
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Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Big news about a WP Engine speed increase
We have a big announcement about an update that will improve performance for WP Engine, the hosting service for our clients. WP Engine will adopt the Compute-Optimized Virtual Machine (C2) from the Google Cloud Platform. This might sound like a lot of jargon, but it simply means there will be a WP Engine speed increase.
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