HIPAA-compliant forms are essential tools for protecting PHI in the digital world
As a physician, you do more than provide high-quality healthcare. You also safeguard your patients’ protected health information (PHI) in your office. However, are you doing everything you can to protect their data online?
If you collect patient data using online forms,
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Embrace the future of marketing by understanding traditional search vs. AI search
It’s no secret that marketing is always changing, and it’s evolving even faster with AI. You don’t want your practice to get left in the dust while others start embracing AI and its connection to your marketing efforts. The good news is Catalyst Healthcare Marketing is here to help you and your digital marketing efforts step into the future.
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The ins and outs of social media marketing
On the surface, social media marketing appears to be a straightforward concept. Decide on a topic, find an image, add a few words, and post. But in reality, worthwhile social media marketing is a purposeful, integrated part of a healthcare marketing strategy that, when employed effectively, generates meaningful engagement;
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Have questions about new website search ranking?
One of the most common questions businesses ask when launching a new website is, “When will my site show up in Google Search results?” It can feel like a mystery, but there are clear reasons why new website search ranking takes time, and specific steps that influence how quickly your site gains visibility.
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What is schema markup, and why does it matter for your practice?
One of the simplest tools to boost website visibility in search results is something called schema markup. Employing schema markup on your website is not only essential for elevating your site’s visibility and user experience, but it’s also a straightforward process.
What is schema markup?…
Looking beyond “likes” and “comments” to see signs of social media success
People of all ages are on some form of social media today. This means your practice needs to be there too. However, how do you know if social media marketing is working? If you look at “likes” alone, you might not think you’re reaching enough people.
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Omnichannel marketing can elevate your practice to the next level
It’s no secret that the internet connects us all. Not only does it allow us to reach people all over the world, but it also lets us connect with different brands and organizations. You’ve probably noticed that most people and brands appear in more than one place on the web.
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Elevate your Google Business Profile by filling out your services section
You’ve got your practice’s name and contact information listed in your Google Business Profile (GBP), but no profile is complete without the services section. Many people are tempted to leave this section blank. Some don’t want to spend the time completing it, while others assume people searching for their practice will already know what they offer.
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A social media marketing team helps you make the most of every post
When you’re marketing your practice, you want to be where the patients are. Where are the patients, you ask? On social media! However, it isn’t enough to have an account for your practice on Facebook or Instagram. You also have to use it properly to connect with your current patients and attract new ones.
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Want to get in front of more potential patients? Local SEO can help make it happen
Word of mouth is a great way to bring more patients to your practice, but do you know what’s even better? A solid local SEO strategy. This is a special type of search engine optimization. It can help your website and overall online presence rank higher in search engine results for location-specific web searches.
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