Catalyst Healthcare Marketing

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Google My Business: What Is It and Why Does It Matter?

Without a Google My Business listing, you’re missing out on a marketing opportunity

When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,

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Catalyst Healthcare Marketing Google Ranking Reputation Management SEO content Web visibility


What Is Reputation Management and Why Do You Need It?

Reputation management can mean the difference between success and failure as a medical practice

If you’re like most people, you’ve gone online to look at reviews for everything from products to restaurants. Potential patients are doing the same thing when they’re looking for a healthcare provider. During their search, you want them to find your practice and schedule an appointment.

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Catalyst Healthcare Marketing Quality Control Reputation Management Social Media


The Basics of HIPAA Compliant Marketing

HIPAA compliant marketing is a must for all medical practices

As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.

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Catalyst Healthcare Marketing Content management Outreach Marketing SEO content Social Media


Top Three Benefits of Website Maintenance

The most successful sites on the web all perform regular website maintenance

Your website is one of your best marketing tools, so you want to make sure that it’s always in top form. Nothing is worse than a potential patient finding your website, only to discover that it’s slow, outdated or lacking the appropriate security measures.

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Catalyst Healthcare Marketing


CCPA and Digital Marketing – What You Need to Know

Catalyst answers your questions about the CCPA and digital marketing

With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?

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Catalyst Healthcare Marketing Email Marketing Campaigns SEO content Social Media


The ABCs of Digital Marketing – Online Marketing Acronyms

Let a healthcare marketing expert walk you through online marketing acronyms

Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,

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Catalyst Healthcare Marketing Click Through Rates (CTR) Google Ranking SEO content Social Media Web design Web visibility


Exploring PPC Advertising Benefits

Want to boost your online visibility? Discover a wealth of PPC advertising benefits

Successful healthcare marketing requires your practice to take a comprehensive approach. It’s not enough to just rely on one or two marketing vehicles like word of mouth or search engine optimization (SEO). You also need to incorporate options like pay per click (PPC) ads.

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Click Through Rates (CTR) Web visibility


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