What Is Your Google Business Profile?
Why is your Google Business Profile (GBP) important for your business? GPB might sound like a new term, but at the end of 2021, Google announced that it was replacing its commonly known Google My Business (GMB) listings with Google Business Profile, an updated way for local businesses to manage their local listings.
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Evaluate and approve your marketing plan for a successful year ahead
The account managers at Catalyst Healthcare Marketing understand that our clients are very busy, but we also know the importance of a good marketing plan. Every year, we like to coordinate a time with each client to discuss every facet of our marketing initiatives for the next 12 months.
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Do you have a user-friendly website? Is your website search engine optimized? Do you have a presence on social media? If you can’t answer “yes” to these questions with confidence, maybe it’s time to learn more about healthcare consumerism and how medical marketing services can help give your practice a competitive advantage.
Today, more patients find physicians and information online
Healthcare consumerism simply means that patients take more control over their choice of physicians and practices,
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Discover how GMB products can help you attract new patients
In today’s world, most people find the products and services they want with a little help from Google. This includes finding healthcare providers and practices. As a result, you want to make your presence on Google as enticing and prominent as possible. One of the ways you can do so is by optimizing your Google My Business listing to include GMB products.
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Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is,
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What you need to know about GMB listings linking to PPC ads
Have you heard the news about GMB listings linking to PPC ads? Google recently sent out emails letting people know that their Google My Business, or GMB, listings will soon automatically link to their Google ads. If you received one of these emails,
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Without a Google My Business listing, you’re missing out on a marketing opportunity
When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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