Meta tags establish first impressions
Meta tags are the matchmakers of the internet. They help Google and other search engines recognize your webpage and the information you provide. When potential clients begin an online search, the metadata that best matches their request leads them to your content. There may be thousands of potential suitors, so your site needs search engine optimization (SEO) tools to quickly bring together users and you.
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An integrated marketing plan should have both blogs and social media marketing
“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes,
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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Doing website content? Make sure you have an SEO editorial calendar
As a doctor, you create treatment plans for each of your patients. As a healthcare marketing agency, we also create plans. Specifically, our content marketing team develops plans to help attract new visitors to your website and convert them into loyal patients. Creating and sticking to an SEO editorial calendar for each of our clients is one of the ways we do this.
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Some changes are necessary to have successful marketing during COVID
There’s no doubt that the pandemic has changed life as we know it. From having a collection of face masks to relying on video conferencing more than ever before, we’re all living a little differently now. This is also true when it comes to how people find and engage with information.
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Learn how Catalyst’s designation as a Certified Google Partner benefits you
Being a healthcare provider means that you understand the importance of education and training. You know that people are more likely to select a provider who has the right credentials. The same is true in the healthcare marketing space, which is why Catalyst Healthcare Marketing is a Certified Google Partner.
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Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is,
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Trending blog topics can attract more visitors to your website and patients to your practice
Raise your hand if you think that creating a basic website is enough to attract and convert potential patients. Creating a site with a few webpages on relevant topics is a good start, but it’s not enough to keep people coming back.
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