Catalyst Healthcare Marketing

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The Importance of Using Photos for Marketing

Learn how using photos for marketing leads to more patient engagement and conversion

What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.

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Google My Business: What Is It and Why Does It Matter?

Without a Google My Business listing, you’re missing out on a marketing opportunity

When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,

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The Basics of HIPAA Compliant Marketing

HIPAA compliant marketing is a must for all medical practices

As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.

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CCPA and Digital Marketing – What You Need to Know

Catalyst answers your questions about the CCPA and digital marketing

With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?

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The ABCs of Digital Marketing – Online Marketing Acronyms

Let a healthcare marketing expert walk you through online marketing acronyms

Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,

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New Year, New Marketing Strategy

Make 2020 your best year yet with a solid healthcare marketing strategy

It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.

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2020 Vision for Marketing Plans

Looking at marketing plans provides direction for 2020

As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.

These documents are critical tools for our healthcare marketing agency and our clients’ practices.

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