Backlinks and link building can enhance your website’s credibility and SEO power

A lot of people know that keywords are important for search engine optimization (SEO). However, did you know that link building also has a vital role to play? As an experienced healthcare marketing agency, we understand the power of links on your website, and the backlinks on other sites that direct to yours. We’re here to give you some insight into the different types of links, and how they can help your website.

Exploring the wonderful world of backlinks and link building

On the surface, content links don’t look like anything special. They’re often just words that are underlined or in a different color from the rest of the text. However, clicking on links has the power to transport potential patients who use your website. It can help them find relevant content and contact forms to convert them into patients.

As a result, having thoughtful content links is critical for the user experience and patient conversion on your website. The power of link building doesn’t stop there though. It can also improve your site’s search engine optimization.

In the world of the web, there are three main types of content links.

• Internal links that direct users to other pages and blogs on your website
• External links that guide visitors to content on other websites
• Backlinks that come from other websites and link to your site

All these types of links matter for the user experience, patient conversion and SEO. However, backlinks play a special role when it comes to search engine optimization. That’s because Google often views these types of links as recommendations.

When a website has more of these links – especially from authoritative sources – Google views that site as more trustworthy. The search engine considers trustworthiness when it ranks websites, so more solid links from other sites can help your website rank higher.

Discover different ways to get more websites to link to yours

Once you understand the power of links, you will probably want to know how you can get other sites to link back to yours. Our healthcare marketing agency finds there are several effective ways to do it.

• Have high-quality content that others want to link back to
• Become a source for journalists who will link to your website in articles
• Be interviewed on podcasts that will link to your site in their show notes

We realize that you’re busy, and all of these things can be a lot of work. However, Catalyst Healthcare Marketing has your back. Our team can do all the hard work to write great website content for you and get your name out there, so that you can get more of those precious backlinks. Contact us to learn more about how we can help.