Omnichannel marketing can elevate your practice to the next level
It’s no secret that the internet connects us all. Not only does it allow us to reach people all over the world, but it also lets us connect with different brands and organizations. You’ve probably noticed that most people and brands appear in more than one place on the web.
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We’re pulling back the curtain to demystify the world of paid social media marketing
Just like medicine is unfamiliar to people who don’t practice it, marketing can seem strange to those who don’t work in the field. This is especially true when it comes to paid social media marketing. When our team suggests that you “run ads on social,” you might be hesitant.
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Is SEO relevant in 2024? Yes, and here’s why.
We often hear the question “Is SEO relevant in 2024?” The answer is an emphatic, “Yes!” Every year, search engine optimization becomes more complex. In 2024, artificial intelligence and Google algorithm updates require close tracking and frequent changes in SEO strategy. This necessitates companies to employ even more focused,
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Evaluate and approve your marketing plan for a successful year ahead
The account managers at Catalyst Healthcare Marketing understand that our clients are very busy, but we also know the importance of a good marketing plan. Every year, we like to coordinate a time with each client to discuss every facet of our marketing initiatives for the next 12 months.
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Overwhelmed by pay-per-click advertising? We’re breaking down paid digital marketing
In the world of digital marketing, there are two main ways to get people to visit your website. You can earn those clicks organically by writing search engine optimized (SEO) content, or you can pay for clicks through paid digital marketing, also known as pay-per-click (PPC) advertising.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Discover the marketing services that will help your practice thrive
You know that you want to hire an agency that specializes in marketing healthcare practices, but where should you start? Your first step should be to think about what you need a marketing company to do. However, you can’t stop there, because an experienced agency can provide many marketing services that you might not have even considered.
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Learn how Catalyst’s designation as a Certified Google Partner benefits you
Being a healthcare provider means that you understand the importance of education and training. You know that people are more likely to select a provider who has the right credentials. The same is true in the healthcare marketing space, which is why Catalyst Healthcare Marketing is a Certified Google Partner.
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SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
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