Overwhelmed by pay-per-click advertising? We’re breaking down paid digital marketing
In the world of digital marketing, there are two main ways to get people to visit your website. You can earn those clicks organically by writing search engine optimized (SEO) content, or you can pay for clicks through paid digital marketing, also known as pay-per-click (PPC) advertising.
…
A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
…
Discover the marketing services that will help your practice thrive
You know that you want to hire an agency that specializes in marketing healthcare practices, but where should you start? Your first step should be to think about what you need a marketing company to do. However, you can’t stop there, because an experienced agency can provide many marketing services that you might not have even considered.
…
Learn how Catalyst’s designation as a Certified Google Partner benefits you
Being a healthcare provider means that you understand the importance of education and training. You know that people are more likely to select a provider who has the right credentials. The same is true in the healthcare marketing space, which is why Catalyst Healthcare Marketing is a Certified Google Partner.
…
SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
…
