Do you have a user-friendly website? Is your website search engine optimized? Do you have a presence on social media? If you can’t answer “yes” to these questions with confidence, maybe it’s time to learn more about healthcare consumerism and how medical marketing services can help give your practice a competitive advantage.

Today, more patients find physicians and information online

Healthcare consumerism simply means that patients take more control over their choice of physicians and practices, treatment plans, or anything related to their healthcare. For the third year in a row, a study by Press Ganey, a healthcare experience analytics company, found that patients are increasingly embracing healthcare consumerism. Here are some of the findings from their recent study.

• 65% of respondents used a search engine to look for a medical provider, with 77% of people using Google. If your practice doesn’t have a website that is optimized for SEO, patients won’t be able to find you as easily as they can find other providers.
• More than 60% of participants said they prefer to book appointments online, rather than on the phone, so you need to have an easy-to-use patient portal.
• It’s important to have a digital presence. 58% of respondents said that finding accurate online information was important when they were choosing a provider.

Clearly, patients want to be more in control of their healthcare decisions, and the internet helps them find information and stay informed. If your practice isn’t providing this vital information to patients, they may look somewhere else for a new provider. Or, they could become frustrated by the lack of easy-to-access information and look for a new physician.

Medical marketing services make your practice stand out

If you feel like your practice might be falling behind in attracting or retaining patients, here are some ways that Catalyst Healthcare Marketing can help.

• Our team can create a user-friendly website for your practice that contains professionally written, search engine optimized content.
• We can create and maintain your presence on social media sites.
• Our marketing professionals can help you learn more about your patients with marketing and competitive research.
• We can help you attract and maintain a loyal patient base through online marketing.

Choose experienced marketing professionals and make healthcare consumerism work for you

Catalyst Healthcare Marketing provides comprehensive medical marketing services that can put you front and center with the patients you hope to treat and retain. Talk to a member of our team to learn how our experienced professionals can help you increase and improve your online presence. Contact us to learn more.