Elevate your Google Business Profile by filling out your services section

You’ve got your practice’s name and contact information listed in your Google Business Profile (GBP), but no profile is complete without the services section. Many people are tempted to leave this section blank. Some don’t want to spend the time completing it, while others assume people searching for their practice will already know what they offer. However, this is a missed opportunity to reach (and ultimately convert) more people into patients.

What is the services section of your Google Business Profile?

The services section of your GBP is where you can list the names and descriptions of the services your practice provides. If you offer multiple categories of services, Google allows you to keep things organized by grouping services together.

Because your Google Business Profile serves as the modern Yellow Pages, it’s important to add information about your services for several reasons.

Educate everyone on Google. You can’t assume that everyone will know what services your practice provides. However, you can let them know by completing your services section.

Stand out in searches. When people search on Google for a service your practice offers, that service may show up as highlighted on your profile.

Make it easier on mobile. If someone is using a mobile device, they can easily find the services your practice offers by looking under “Services.”

Connect and convert. Everything listed above can help your practice get in front of the right people and convert them into patients.

How can you make your practice’s profile stand out from the rest?

While you can just add a list of your services to your profile and call it a day, taking that approach isn’t the best way to promote your practice. A little extra effort can give you an edge over other practices in your field.

Using the right keywords. As a medical provider, you know all the right terms for conditions and treatments. However, sometimes different terms are more commonly used by patients. Incorporating these can help your practice show up when someone uses these words or phrases.

Providing the extra information. Often, a patient doesn’t exactly know what they need when they’re searching on Google. For example, they might know they need help getting pregnant but not know the different options. A quick explanation of each service on your Google Business Profile can help the person see that your practice’s services are exactly what they need.

At Catalyst Healthcare Marketing, we understand that you’re busy running your practice and treating patients. As a result, you might not have time to determine just the right keywords and phrasing for your Google Business Profile. The good news is you don’t have to.

Our experienced team knows the ins and outs of healthcare marketing, so you can leave your profile updates to us. You can focus on your practice, while we focus on helping it grow. If that sounds good to you, contact us to learn more about how we can help.