Catalyst Healthcare Marketing

How Local SEO Helps More Patients Find You

Want to get in front of more potential patients? Local SEO can help make it happen

Want to get in front of more potential patients? Local SEO can help make it happenWord of mouth is a great way to bring more patients to your practice, but do you know what’s even better? A solid local SEO strategy. This is a special type of search engine optimization. It can help your website and overall online presence rank higher in search engine results for location-specific web searches.

If you’re ready to be among the first websites that local patients see when they type “doctor near me,” you’ve come to the right place. Catalyst Healthcare Marketing is home to experts in location SEO, and we’re sharing some of the basics here.

What are location-specific web searches?

A person who wants to learn more about a certain health condition tends to make their way to a search engine like Google.

  • They typically start by looking for general information about a condition, including its symptoms and treatments.
  • Often, the next step is searching for a local doctor who can diagnose and treat their problem. This is a location-specific web search.

If you want your practice to show up when people near you search for a doctor, you’ll need a little help from local SEO.

What are the key components of a strong local SEO strategy?

As a medical provider, you have a physical location and generally serve specific geographic areas. For this reason, you need a strategy to help you appear in local search results when potential patients search for your services.

We recommend using the following local SEO strategies to help your practice show up first for location-specific web searches.

Google Business Profile (GBP), formerly known as Google My Business (GMB), optimization involves establishing and maintaining an accurate, complete and up-to-date business profile for your practice on Google. Your GBP listing should include your business name, address and phone number (NAP), as well as your hours, photos and customer reviews.

Local online directories are a great place to list your business. As with your GBP listing, ensure that your NAP information is correct and consistent across the web.

Location-specific keywords should be present in your website’s organic content, including the titles, meta data and URLs. It’s important that your content still reads naturally, even with these keywords present.

Online reviews are another component of local SEO. By encouraging customers to leave positive reviews on Google, Yelp and other relevant platforms, you can boost your local search rankings.

Mobile optimization matters in today’s world because many local searches happen on smartphones and tablets.

Backlinks from local news outlets or other businesses in the area can enhance your local search rankings.

We know that incorporating all these elements can seem overwhelming. However, you don’t have to do it yourself because our team of experts can do it for you. Contact Catalyst Healthcare Marketing to learn more.

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