A social media marketing team helps you make the most of every post

When you’re marketing your practice, you want to be where the patients are. Where are the patients, you ask? On social media! However, it isn’t enough to have an account for your practice on Facebook or Instagram. You also have to use it properly to connect with your current patients and attract new ones. Having a social media marketing team can help you feel confident that your practice is posting in a way that’s helping you achieve your goals.

Why your practice needs to be on social media

Regardless of how you feel about social media, the fact is your patients are using it and your practice should too. It’s a great way to reach new patients and retain existing ones. Our social media marketing team finds that this type of marketing can help your practice grow and thrive in several ways.

Connect With Patients. You can engage with your patients in a new way by showing a different side of your practice. For example, patients love posts about staff members and their outside interests. These posts show the softer, more human side of your practice, which helps patients feel more connected to it.

Promote Your Achievements. You can use social media to toot your own horn when one of your physicians is invited to present at a conference or you get a new piece of equipment. Posting about what’s new at your practice can make it stand out for new and existing patients.

Demonstrate Your Customer Service. Many people don’t realize social media is another way to demonstrate your commitment to customer service. Actively posting and responding to users and fans on social media can show that your practice is friendly, helpful and attentive.

Improve Your Google Search Rankings. Google values social media interaction, so active engagement can improve your site’s search ranking on Google.

How a social media marketing team can help you manage your online presence

As you can see, creating and implementing a successful social media marketing strategy comes with a lot of benefits. However, you can only reap them if you post the right types of content at the right times and are responsive to your fans and followers.

At Catalyst Healthcare Marketing, we know our clients are busy running their practices. That’s why we have a dedicated social media marketing team. These experienced experts develop big-picture plans and manage the day-to-day efforts that help practices grow online and in real life.

If you don’t have enough hours in the day to manage your practice, treat patients and run your social media marketing efforts, don’t worry! You can turn to the social media marketers at Catalyst. Our team can develop your long-term posting strategy and handle the daily management of social media, while also reporting on the success of it all.

Contact us today to learn more about how we can help you make the most of every post.