Meta tags establish first impressions
Meta tags are the matchmakers of the internet. They help Google and other search engines recognize your webpage and the information you provide. When potential clients begin an online search, the metadata that best matches their request leads them to your content. There may be thousands of potential suitors, so your site needs search engine optimization (SEO) tools to quickly bring together users and you.
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An integrated marketing plan should have both blogs and social media marketing
“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes,
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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HIPAA-compliant web forms allow you to collect information and protect PHI
Medical practices are like any other business in the sense they often collect information using web forms. However, collecting patient information isn’t the same as gathering data from potential customers. As you know, we have HIPAA to contend with. To avoid privacy violations and protect PHI,
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Doing website content? Make sure you have an SEO editorial calendar
As a doctor, you create treatment plans for each of your patients. As a healthcare marketing agency, we also create plans. Specifically, our content marketing team develops plans to help attract new visitors to your website and convert them into loyal patients. Creating and sticking to an SEO editorial calendar for each of our clients is one of the ways we do this.
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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Secure websites help medical practices keep their patients safe and build trust
You work in the medical profession, so you know all about HIPAA, but many practices find that they have a lot of questions about whether they need a HIPAA-compliant website. It’s common for medical practices to also have questions about secure websites in general.
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Nothing lasts forever, including websites, so learn about the lifespan of a website
In a virtual world, things are always changing. Web users want fast and new, and if your website can’t deliver, then they’ll bounce right off it. But how do you know if you have an outdated website that’s driving potential patients away instead of bringing them in?
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Texting for healthcare marketing can improve patient retention
There are more digital marketing tools available than ever before, and texting is one that you might not be (but should be) using. Texting for healthcare marketing is a great way to connect with your existing patient population and help them stay happy patients of your practice.
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Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible.
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