An integrated marketing plan should have both blogs and social media marketing
“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes,
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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Overwhelmed by pay-per-click advertising? We’re breaking down paid digital marketing
In the world of digital marketing, there are two main ways to get people to visit your website. You can earn those clicks organically by writing search engine optimized (SEO) content, or you can pay for clicks through paid digital marketing, also known as pay-per-click (PPC) advertising.
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Marketing with photos and videos can help boost the power of your message
There’s no doubt that humans are visual creatures. As a result, it’s just as important to use pictures and videos on your website and in your marketing materials as it is to have well-written and compelling content.
Don’t believe us?
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Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Discover how GMB products can help you attract new patients
In today’s world, most people find the products and services they want with a little help from Google. This includes finding healthcare providers and practices. As a result, you want to make your presence on Google as enticing and prominent as possible. One of the ways you can do so is by optimizing your Google My Business listing to include GMB products.
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Discover the marketing services that will help your practice thrive
You know that you want to hire an agency that specializes in marketing healthcare practices, but where should you start? Your first step should be to think about what you need a marketing company to do. However, you can’t stop there, because an experienced agency can provide many marketing services that you might not have even considered.
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Some changes are necessary to have successful marketing during COVID
There’s no doubt that the pandemic has changed life as we know it. From having a collection of face masks to relying on video conferencing more than ever before, we’re all living a little differently now. This is also true when it comes to how people find and engage with information.
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