Catalyst Healthcare Marketing

Social Media

What Is Reputation Management and Why Do You Need It?

Reputation management can mean the difference between success and failure as a medical practice

If you’re like most people, you’ve gone online to look at reviews for everything from products to restaurants. Potential patients are doing the same thing when they’re looking for a healthcare provider. During their search, you want them to find your practice and schedule an appointment.

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The Basics of HIPAA Compliant Marketing

HIPAA compliant marketing is a must for all medical practices

As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.

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CCPA and Digital Marketing – What You Need to Know

Catalyst answers your questions about the CCPA and digital marketing

With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?

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The ABCs of Digital Marketing – Online Marketing Acronyms

Let a healthcare marketing expert walk you through online marketing acronyms

Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,

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New Year, New Marketing Strategy

Make 2020 your best year yet with a solid healthcare marketing strategy

It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.

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2020 Vision for Marketing Plans

Looking at marketing plans provides direction for 2020

As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.

These documents are critical tools for our healthcare marketing agency and our clients’ practices.

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What’s the Difference Between SEO and SEM?

Improve your web presence and get more patients with SEO and SEM

Does your head spin when you hear acronyms like SEO and SEM? It might seem like a foreign language. This is especially true when some people use search engine optimization (SEO) and search engine marketing (SEM) as interchangeable terms. However, there are important differences that help our healthcare marketing agency take your practice to the next level.

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