Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Want to boost your online visibility? Discover a wealth of PPC advertising benefits
Successful healthcare marketing requires your practice to take a comprehensive approach. It’s not enough to just rely on one or two marketing vehicles like word of mouth or search engine optimization (SEO). You also need to incorporate options like pay per click (PPC) ads.
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Catalyst explains how your Quality Score affects your PPC ads
If you run pay-per-click (PPC) ads, you need to understand your Quality Score. Wondering why? Quality Scores influence the effectiveness of your PPC ads and how much money these ads cost your practice to run.
You can think of a Quality Score like your credit score.
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Why is it important for your practice to be at the top of search results? Goal: Top 3 Google Rank
You need to earn a top 3 Google rank for visibility. Think of the way you conduct a search on the Internet. You type your query – the term you’re searching for – into the query bar.
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