Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is,
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Catalyst Healthcare Marketing Content management Reputation Management SEO content Web visibility
Trending blog topics can attract more visitors to your website and patients to your practice
Raise your hand if you think that creating a basic website is enough to attract and convert potential patients. Creating a site with a few webpages on relevant topics is a good start, but it’s not enough to keep people coming back.
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Catalyst Healthcare Marketing Content management SEO content
SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
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Catalyst Healthcare Marketing Content management Pay-Per-Click (PPC) Advertising SEO content
Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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Catalyst Healthcare Marketing Content management Email Marketing Campaigns SEO content Social Media Web design
Learning how Google ranks content is the key to showing up at the top of search results
Everyone wants that coveted spot. Yes, we’re talking about the number one spot on page one of Google search results. But how do you make it happen? The key is to know how Google ranks content, and then create search engine optimized (SEO) webpages and blogs.
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Catalyst Healthcare Marketing Content management Google Ranking SEO content Social Media
Without a Google My Business listing, you’re missing out on a marketing opportunity
When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,
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Catalyst Healthcare Marketing Google Ranking Reputation Management SEO content Web visibility
HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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Catalyst Healthcare Marketing Content management Outreach Marketing SEO content Social Media
Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Catalyst Healthcare Marketing Email Marketing Campaigns SEO content Social Media
Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Catalyst Healthcare Marketing Click Through Rates (CTR) Google Ranking SEO content Social Media Web design Web visibility
Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Catalyst Healthcare Marketing Content management Google Ranking Outreach Marketing Press Releases Quality Control SEO content Social Media Web visibility