Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in. You’ll likely notice the same is true when you’re reading a blog post or checking out a Google review. This demonstrates the importance of using photos for marketing efforts.
If you need more convincing, keep reading to learn how photos can boost online engagement and patient conversion, and what types of photos do the best job of it.
Including images in your marketing efforts is more important than ever before
There’s a good reason why images are recommended for blog posts and required for many social media posts. Social media is a visual medium. Photos are the first thing that web users notice. Many people will use an image to decide whether they want to read the content that comes after it.
Marketing experts have found that blogs that include relevant images attract 94% more views than ones that don’t contain a picture. Photos for marketing also play an important role on social media. For example, a HubSpot analysis of 8,000 different posts found that Facebook posts with images had 53% more likes and 104% more comments than ones without them.
However, not all photos are created equal. During our nearly 15 years in healthcare marketing, the Catalyst team has seen that personalized photos from our clients perform the best on social media. For example, we’ve found that photos of our clients’ doctors, nurses and clinics result in 10 times more likes, shares and clicks on Facebook.
Getting photos for marketing doesn’t have to be a challenge
At first it can seem daunting to come up with photos of your doctors and staff for social media posts and blogs, but these photos don’t need to be taken by a professional. Having someone in your office take a quick pic is perfectly fine. And thankfully, we live in a time when more than 2.5 billion camera phones are in use. As a result, most people walk around every day with a camera in their pocket. Who knew elevating your marketing could be so simple?
If you’d like to learn more about the value of using photos for marketing, or you’d like to learn how we can help you take your marketing efforts to the next level, please contact us. Our content and social media teams work with medical practices around the country to help them attract more patients.