SEO and PPC ads should work together as part of your marketing strategy

When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake. These digital marketing tools should integrate and work together to help a practice’s website reach its full potential.

Want to learn more about how to make the most of search engine optimization and pay-per-click marketing? Read on to discover how these two digital marketing tools can work together and why it’s so important that they do.

What are the differences between SEO and PPC marketing?

First, it’s important to understand what these terms mean. SEO refers to search engine optimization, which involves adding keyword-rich content to improve your website’s visibility. PPC means pay-per-click advertising. This is a digital marketing strategy that generates website traffic by using targeted ads in search engines. These ads appear at the top of search results.

It’s true that these are different marketing strategies. However, they have the same goal, which is to drive visitors to your website. For this reason, SEO and PPC ads work together, each one improving the performance of the other.

How does search engine optimization and pay-per-click ads work together?

As you dive deeper into the world of marketing, you’ll discover that these efforts work together in several ways.

• Your PPC ads will appear at the top of search results. Additionally, a solid SEO page should appear on page one of search results, right under the pay-per-click ads. When you run both types of advertising, you can think of it as giving you double the exposure. Additionally, it makes your practice appear more reputable to potential patients.
• Both SEO and PPC ads rely on keyword optimization so that they show up in online search results. However, many people don’t realize that having good SEO can lower the cost per click for pay-per-click ads.
• You can review data to discover how well your digital marketing campaigns are performing. Many marketers look at Google Analytics to gain information about their website performance, and these insights can also help improve PPC campaigns. The reverse is also true. Pay-per-click metrics can help improve SEO website content.

These benefits are just a few examples of how these different types of digital marketing tools can work together to attract more website visitors (and potential patients).

If you’d like to learn more about these topics, including how Catalyst Healthcare Marketing can help you with your SEO and PPC marketing, contact us.