Some changes are necessary to have successful marketing during COVID
There’s no doubt that the pandemic has changed life as we know it. From having a collection of face masks to relying on video conferencing more than ever before, we’re all living a little differently now. This is also true when it comes to how people find and engage with information. As a result, your practice’s strategies for marketing during COVID also need to change. Thankfully, Catalyst Healthcare Marketing is here to help.
Read on to learn the best ways to market your practice in a world that has been changed by the COVID-19 pandemic.
Online marketing is more important than ever before
Each practice has its own voice and messages to share, so we aren’t going to focus on what to say when marketing during COVID. Instead, we’re going to talk about where you should focus your marketing efforts, and online marketing is where it’s at.
If you take a moment to think about it, you’ll quickly realize that we’re all spending more time on our computers, tablets and smartphones. That means online marketing is vital right now.
It turns out there are tons of ways you can market your practice in an increasingly digital world. You’ll find some examples below.
- Webinars have replaced seminars and in-office promotional events, which millennials and members of Gen Z love. Not only are these events more convenient, but they also tend to offer more privacy.
- Podcasts have grown in popularity among people of all ages, and they’re a great way to get in front of your target audience during their leisure time. Podcasts can also help position you as a thought leader.
- Social media is another form of online marketing that can help you reach potential patients during their leisure time. Even before the pandemic, having a social media presence for your practice was important. It’s even more vital now.
As part of your online marketing strategy, the Catalyst team also recommends regularly adding webpages and blogs to your website and utilizing pay-per-click (PPC) ads. All these efforts work together to help increase your practice’s online visibility.
Turn to experts to help with your marketing during COVID
As a healthcare provider, we know that your work is overwhelming right now. You’re treating patients during a pandemic, so you don’t have extra time to spend on marketing your practice. That’s where Catalyst Healthcare Marketing comes in.
Our team of healthcare marketing experts offers expertise in every area of print and digital marketing. You can trust us to create a comprehensive marketing plan for you and then keep your marketing efforts running successfully throughout the year. Contact us if you’d like to learn more about how to get started with us or if you have questions about marketing during COVID.