Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is, but wouldn’t it be more convincing to have your own patients confirm that with their stories?
Catalyst Healthcare Marketing works with healthcare providers around the United States to help them increase the visibility of their practice and bring in more patients. Read on to discover the role that patient stories play.
What are the benefits of getting patient stories for your website?
Using patient stories for marketing is a great way to show that you and your team have the knowledge, experience and compassion to help your patients. Hearing stories from your happy patients helps convince prospective patients that you’re the one who can help them with their own healthcare issues.
In addition to making you appear more credible, patient stories offer several other benefits to medical practices.
Bringing information and hope to other patients. Men and women often read stories from people who are going through similar struggles. It’s a way to learn more about their condition and find treatment options. Reading a patient story with a happy ending also gives them hope.
Adding search engine optimized content to your website. When written properly, patient stories can enhance your website’s visibility on search engines like Google. This can help your website appear at or near the top of Google search results.
A way for your patients to say thank you. It’s not uncommon for a happy patient to want to thank you for everything you’ve done for them. Letting them share their story is a great way to do it.
Tips to help you get more patient stories for marketing
Whether you’re an OBGYN or a pediatrician, your work changes the lives of your patients, and they’re truly grateful for your care. Many of these happy patients are willing to share their story and sing the praises of your practice online. Here are some ways to get patients to share their stories (and provide positive reviews).
Ask during a follow-up visit. During a follow up visit, a happy patient may be wondering how they can thank you for helping them. Let them know that agreeing to share their story is a great way to say thank you and help other people like them.
Hand out a happy patient card. Some doctors don’t feel comfortable asking for reviews. In these cases, having a happy patient card that asks for stories and reviews can be helpful. You or a member of your team can hand it out after a visit.
Reach out via email or text. Someone in your office can also reach out to patients when they have completed their treatment to see if they would be open to sharing their story with others.
Once a patient agrees to share their story, you might be wondering whether you need to write it yourself. Thankfully, you don’t have to. The Catalyst writers are experts at storytelling, so we can interview a consented patient and then write their story for use on your website and social media.
Contact us to learn more about the power of patient stories for marketing and how Catalyst can help you. We’re here to be your destination for healthcare marketing.