Marketing with photos and videos can help boost the power of your message
There’s no doubt that humans are visual creatures. As a result, it’s just as important to use pictures and videos on your website and in your marketing materials as it is to have well-written and compelling content.
Don’t believe us?
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Texting for healthcare marketing can improve patient retention
There are more digital marketing tools available than ever before, and texting is one that you might not be (but should be) using. Texting for healthcare marketing is a great way to connect with your existing patient population and help them stay happy patients of your practice.
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Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Discover the marketing services that will help your practice thrive
You know that you want to hire an agency that specializes in marketing healthcare practices, but where should you start? Your first step should be to think about what you need a marketing company to do. However, you can’t stop there, because an experienced agency can provide many marketing services that you might not have even considered.
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Some changes are necessary to have successful marketing during COVID
There’s no doubt that the pandemic has changed life as we know it. From having a collection of face masks to relying on video conferencing more than ever before, we’re all living a little differently now. This is also true when it comes to how people find and engage with information.
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Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is,
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Trending blog topics can attract more visitors to your website and patients to your practice
Raise your hand if you think that creating a basic website is enough to attract and convert potential patients. Creating a site with a few webpages on relevant topics is a good start, but it’s not enough to keep people coming back.
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SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
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Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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