Personalized social media content is key when marketing a practice in 2020
What’s more engaging? A social media page with stock images and links to articles from various new sites, or one that’s filled with personalized social media content? Clearly, the personalized content is more likely to keep your audience’s interest and help them connect.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Comparing webpages and blogs – Answering your questions
Many of our clients have questions about the difference between webpages and blogs. They want to know which type of content is more helpful for online marketing and growing their practice. When comparing webpages and blogs, the team at Catalyst Healthcare Marketing wants you to understand that these two types of content have different roles.
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Physicians should avoid QR codes in marketing efforts.
The Problem with QR Codes
As mobile-phone browsers become even faster, the need to utilize a quick response code, commonly referred to as a QR code, is almost obsolete. You will recognize QR codes as the ubiquitous black-and-white graphic images with small squares on a variety of products and in magazine ads.
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Catalyst Healthcare Marketing Knows the Right Way to Handle Photo Rights
Just because you see a picture online doesn’t mean it’s yours to use. No one would approve of you taking a painting from a gallery without paying. Photos, infographics and other creative products are intellectual property that belongs to those who developed them. Many medical practices rely on Catalyst Healthcare Marketing to acquire and manage photo rights and licensing agreements so that they do not risk heavy fines incurred by using someone’s work illegally.
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One of the least glamorous jobs in promoting a concert or marketing a business involves quality control. Everyone assumes that the details have been handled. It’s a thankless job because few notice when it’s been done correctly. But everyone comments when things do not go according to plan. The Catalyst quality control team knows that when you are working with new technology,
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Email and web-based forms have changed the way we communicate with clients, colleagues and friends. They offer 24/7 convenience, tracking capability and the ability to share information and photos. Technology has made many processes more efficient, but it has also opened a can of worms – email spam and phishing forms — that wreak havoc on your medical practice.
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Medical email newsletters help build your practice, so learn how to effectively run an email marketing campaign with these Catalyst Healthcare Marketing best practices for medical email.
