Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible. As a result, you want to take advantage of using social media for patient conversion.
If you haven’t used social media platforms like Facebook and Instagram to grow your practice, you might not understand how valuable they can be. Read on to discover how social media can improve your online visibility and help convert people browsing the web into loyal patients.
Why is marketing on social media for patient conversion important?
It can be helpful to think of digital marketing as an interconnected web. Not only does it happen on the world wide web, but all the different pieces also work together and influence each other. For example, you might know that having good SEO on your website can reduce the cost you pay when someone clicks on one of your PPC ads.
Similarly, social media for patient conversion is connected to other digital marketing pieces. Here are some examples to prove it.
- Our social media marketing team can post links to content on your website like blog posts. Doing so helps drive traffic to your site to help with patient conversion.
- Research shows that someone needs to see or hear a marketing message about seven times before they become a customer (or a patient). Social media marketing provides more opportunities to get in front of your audience.
- Marketing on social media can also help you show a softer and more fun side of your practice. This can appeal to potential patients who are browsing social media during their leisure time.
These examples are just the tip of the digital marketing iceberg when it comes to using social media as a medical practice.
Catalyst Healthcare Marketing can help you build and grow your social platforms
At this point, the only thing holding you back from using social media for patient conversion is likely the time commitment. After all, you’re running a practice. You don’t have time to keep up with Facebook, Instagram and TikTok. Thankfully, you don’t have to.
The social media marketing team at Catalyst can help you manage your social media accounts by doing everything from regularly posting content to responding to comments. We can also help you start your social media accounts from scratch and grow your fanbase. Contact us if you’d like to learn more.
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