Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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The importance of creating a memorable brand
What comes to mind when you think of creating a memorable brand? If you think of a logo or a slogan, it’s only the tip of the iceberg. Your brand as a medical practice is the combination of your marketing, reputation and service. When all these pieces mesh,
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Quarterly marketing reports provide insight into the success of marketing efforts
Every day, Catalyst Healthcare Marketing keeps a close eye on the success of marketing efforts for our clients. We’re always monitoring marketing metrics on a daily, weekly, monthly and annual basis. Much of this activity occurs behind the scenes for the benefit of our clients.
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Big news about a WP Engine speed increase
We have a big announcement about an update that will improve performance for WP Engine, the hosting service for our clients. WP Engine will adopt the Compute-Optimized Virtual Machine (C2) from the Google Cloud Platform. This might sound like a lot of jargon, but it simply means there will be a WP Engine speed increase.
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The key to increasing your website traffic is knowing how SEO keywords work
Right now, your future patients are searching the web for answers to their medical questions. You want to be the website that shows up when they’re looking for expert guidance and treatment. Understanding how SEO keywords work is how you do it.
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Want to improve search engine visibility? Catalyst can help
You can have the most informative and beautiful website in the world, but it’s not very useful if no one can find it when they search on Google. The team at Catalyst Healthcare Marketing has been helping practices improve search engine visibility for over a decade.
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Comparing webpages and blogs – Answering your questions
Many of our clients have questions about the difference between webpages and blogs. They want to know which type of content is more helpful for online marketing and growing their practice. When comparing webpages and blogs, the team at Catalyst Healthcare Marketing wants you to understand that these two types of content have different roles.
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Catalyst explains how your Quality Score affects your PPC ads
If you run pay-per-click (PPC) ads, you need to understand your Quality Score. Wondering why? Quality Scores influence the effectiveness of your PPC ads and how much money these ads cost your practice to run.
You can think of a Quality Score like your credit score.
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