Catalyst shares an update on SSL certificates
The team at Catalyst Healthcare Marketing is committed to helping you create and maintain a website that allows your medical practice to grow and flourish. Though content is important, the technical aspects of your website are just as critical. Our web developers and designers follow the latest developments and requirements for websites,
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Physicians should avoid QR codes in marketing efforts.
The Problem with QR Codes
As mobile-phone browsers become even faster, the need to utilize a quick response code, commonly referred to as a QR code, is almost obsolete. You will recognize QR codes as the ubiquitous black-and-white graphic images with small squares on a variety of products and in magazine ads.
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Attending the American Society for Reproductive Medicine’s (ASRM) Scientific Congress and Expo in Salt Lake City means more to Catalyst Healthcare Marketing than gathering trade show tchotchke like the one pictured here.
The annual conference is the premier gathering of the world’s leading experts in reproductive medicine; it is an opportunity for the team of scientific writers,
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Catalyst Healthcare Marketing Knows the Right Way to Handle Photo Rights
Just because you see a picture online doesn’t mean it’s yours to use. No one would approve of you taking a painting from a gallery without paying. Photos, infographics and other creative products are intellectual property that belongs to those who developed them. Many medical practices rely on Catalyst Healthcare Marketing to acquire and manage photo rights and licensing agreements so that they do not risk heavy fines incurred by using someone’s work illegally.
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One of the least glamorous jobs in promoting a concert or marketing a business involves quality control. Everyone assumes that the details have been handled. It’s a thankless job because few notice when it’s been done correctly. But everyone comments when things do not go according to plan. The Catalyst quality control team knows that when you are working with new technology,
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Email and web-based forms have changed the way we communicate with clients, colleagues and friends. They offer 24/7 convenience, tracking capability and the ability to share information and photos. Technology has made many processes more efficient, but it has also opened a can of worms – email spam and phishing forms — that wreak havoc on your medical practice.
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It takes intelligence, talent and thousands of hours of education to become a physician. You are well suited as a healer and clinician, but you need new patients and referrals to make your medical practice a success. Social media for physicians and their practices makes it easy for prospective patients to learn about you and for happy clients to share their testimonials.
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When you’re busy caring for patients who clamor for your attention, the last thing you want to think about is looking for new clients. Potential patients often begin their search for services by exploring online. Catalyst Healthcare Marketing knows that your web page load speed had better be quick or you won’t have the chance to convert visitors into patients.
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You have a business. You have a good, readable website. So why is link building important?
Moz explains it so clearly: “For search engines that crawl the web, links are the streets between pages.” The more streets that lead to you, the more visible your site will be. Links to you are like votes; someone’s vouching for you.
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Medical email newsletters help build your practice, so learn how to effectively run an email marketing campaign with these Catalyst Healthcare Marketing best practices for medical email.
