Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current. However, just as some treatments are tried and true, some marketing strategies from years ago are still valuable. Catalyst Healthcare Marketing explains what marketing tools you’ll want to consider in 2020.
What should you include in your marketing strategy for 2020?
As we develop marketing plans for our clients (which run from March to March each year), we think about the different marketing strategies we can use. Our goal is to select the tools and techniques that will provide the biggest return on investment (ROI) for our healthcare clients.
- Search engine optimization (SEO) remains one of the top ways to gain online visibility. That’s why our team regularly creates relevant and engaging online content with searchable keywords for our clients.
- Pay per click (PPC) ads are another great option for increasing your website traffic. While SEO provides organic visibility, PPC ads charge a small fee to direct potential patients to your website. This strategy is an excellent way to reach out to more people.
- Social media management (SMM) allows you to market where potential patients spend hours each day. By using platforms like Facebook, Twitter and Instagram, you can get your name and message in front of new faces who may be interested in receiving care.
- Newer marketing techniques like podcasts are providing exciting opportunities to engage with your target audience. Not only does it provide another avenue to spread your marketing message, it also shows potential patients that you know how to use technology.
More traditional methods of marketing can also have their place in a healthcare marketing strategy. Some great examples include print media and direct to referral base outreach. By combining the best of modern and classic marketing techniques, you can get maximum exposure for your practice.
Partner with Catalyst for healthcare marketing in 2020
Just like patients turn to you for your medical expertise, healthcare providers rely on Catalyst for our command of marketing tactics. Our experienced team spans many different areas to provide you with a comprehensive marketing strategy. Contact us to learn how we can help your practice make 2020 your best year yet.