The key to increasing your website traffic is knowing how SEO keywords work

Right now, your future patients are searching the web for answers to their medical questions. You want to be the website that shows up when they’re looking for expert guidance and treatment. Understanding how SEO keywords work is how you do it.

The team at Catalyst Healthcare Marketing knows that you’re busy running your practice and changing your patients’ lives. You don’t have time to research SEO keywords and put them to work on your website. That’s where we come in. We’re going to explain how keywords work and how we use them to increase your website traffic and patient load.

Understanding how SEO keywords work involves knowing what patients are searching for

The internet is an interesting place, to say the least. There’s a wealth of information online and people are accessing it in new and unique ways.

Before the time of Google, patients couldn’t easily find information about “in vitro fertilization” or “outpatient addiction treatment” from the comfort of home. However, now people can access this information just by typing in a quick search query. If you understand how SEO keywords work, you can be the website that pops up in their search–and the practice or center they select for treatment.

Using SEO keywords to your advantage when writing web content

Placing keywords in strategic places throughout each webpage and blog on your website can help you rank at or near the top of Google search results. However, it’s not enough to place keywords in the right spots. You also need to use the right keywords.

When you properly use keywords that match what people are searching for, Google views your website as more relevant and ranks it higher. When your website ranks higher, people are more likely to click on it and view your content. This also makes it more likely that they will contact you for an appointment. All this starts with keywords.

Partner with the SEO keyword experts

The Catalyst team has over a decade of experience working with SEO keywords. We also have tools that allow us to perform keyword research and see what works and what doesn’t. This saves you money because we only optimize web content for the keywords that people search for online, allowing your website to appear near the top of a Google search.

Contact us to learn more about how SEO keywords work and how we can help you increase your web traffic and attract more patients to your practice.