What you need to know about GMB listings linking to PPC ads
Have you heard the news about GMB listings linking to PPC ads? Google recently sent out emails letting people know that their Google My Business, or GMB, listings will soon automatically link to their Google ads. If you received one of these emails,
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Without a Google My Business listing, you’re missing out on a marketing opportunity
When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,
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Reputation management can mean the difference between success and failure as a medical practice
If you’re like most people, you’ve gone online to look at reviews for everything from products to restaurants. Potential patients are doing the same thing when they’re looking for a healthcare provider. During their search, you want them to find your practice and schedule an appointment.
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HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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The most successful sites on the web all perform regular website maintenance
Your website is one of your best marketing tools, so you want to make sure that it’s always in top form. Nothing is worse than a potential patient finding your website, only to discover that it’s slow, outdated or lacking the appropriate security measures.
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Personalized social media content is key when marketing a practice in 2020
What’s more engaging? A social media page with stock images and links to articles from various new sites, or one that’s filled with personalized social media content? Clearly, the personalized content is more likely to keep your audience’s interest and help them connect.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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The importance of creating a memorable brand
What comes to mind when you think of creating a memorable brand? If you think of a logo or a slogan, it’s only the tip of the iceberg. Your brand as a medical practice is the combination of your marketing, reputation and service. When all these pieces mesh,
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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