HIPAA-compliant web forms allow you to collect information and protect PHI
Medical practices are like any other business in the sense they often collect information using web forms. However, collecting patient information isn’t the same as gathering data from potential customers. As you know, we have HIPAA to contend with. To avoid privacy violations and protect PHI,
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Doing website content? Make sure you have an SEO editorial calendar
As a doctor, you create treatment plans for each of your patients. As a healthcare marketing agency, we also create plans. Specifically, our content marketing team develops plans to help attract new visitors to your website and convert them into loyal patients. Creating and sticking to an SEO editorial calendar for each of our clients is one of the ways we do this.
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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Secure websites help medical practices keep their patients safe and build trust
You work in the medical profession, so you know all about HIPAA, but many practices find that they have a lot of questions about whether they need a HIPAA-compliant website. It’s common for medical practices to also have questions about secure websites in general.
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Nothing lasts forever, including websites, so learn about the lifespan of a website
In a virtual world, things are always changing. Web users want fast and new, and if your website can’t deliver, then they’ll bounce right off it. But how do you know if you have an outdated website that’s driving potential patients away instead of bringing them in?
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Texting for healthcare marketing can improve patient retention
There are more digital marketing tools available than ever before, and texting is one that you might not be (but should be) using. Texting for healthcare marketing is a great way to connect with your existing patient population and help them stay happy patients of your practice.
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Learn how you can use marketing on social media for patient conversion
As you think about marketing your practice, you might think that having an SEO-friendly website and running some PPC ads on Google is enough. However, the internet is a big place, and you want to be visible to prospective patients in as many places as possible.
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A healthcare marketing agency has experience and knowledge that a regular agency just doesn’t have
When you work in the medical space, you quickly understand the importance of specialties. If a patient has trouble conceiving, they wouldn’t go to a gastroenterologist. They need to visit a physician who has training and expertise in the field of infertility.
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Discover how GMB products can help you attract new patients
In today’s world, most people find the products and services they want with a little help from Google. This includes finding healthcare providers and practices. As a result, you want to make your presence on Google as enticing and prominent as possible. One of the ways you can do so is by optimizing your Google My Business listing to include GMB products.
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Never underestimate the power of brand consistency as a medical practice
Think of some popular consumer brands, and names like Apple and Nike probably come to mind. In addition to being established and offering sought-after products, they also have something else in common: brand consistency.
When it comes to medical practice branding, consistency is also key.
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