Catalyst Healthcare Marketing

Is SEO Relevant in 2024?

Is SEO relevant in 2024? Yes, and here’s why.

Is SEO Relevant in 2024? Yes, and here’s why.We often hear the question “Is SEO relevant in 2024?” The answer is an emphatic, “Yes!” Every year, search engine optimization becomes more complex. In 2024, artificial intelligence and Google algorithm updates require close tracking and frequent changes in SEO strategy. This necessitates companies to employ even more focused, intentional SEO efforts.

At Catalyst Healthcare Marketing, our top two priorities for your website are designed to attract new patients and keep current patients informed and engaged.

  1. Feature genuine, helpful content that evokes trust
  2. Direct users to that content using up-to-date targeting SEO

The combination of these two factors is the winning formula for strong placement on a search results page.

Let’s break down SEO by the numbers

What is the basis for Catalyst prioritizing these two goals? Here’s what we know about SEO and online searches in 2024.

  • 82 percent of online experiences begin with a search engine.
  • 75 percent of users judge a business by its website.
  • 80 percent of people use search engines to find local businesses.
  • 75 percent of people never scroll past the first page.
  • 90 percent of online searches are on Google.
  • 200 factors go into Google’s search engine algorithm.
  • 10 changes are made to Google’s algorithm per year, on average.

The Google algorithm – and your patients – value trust

Websites with upfront, honest content, clearly depicting a business and its products, rate well with the Google algorithm and are better perceived by consumers. Easy-to-navigate sites with thoughtful “About” sections and useful information build trust.

The power duo of SEO and quality content

As artificial intelligence, or AI, grows and expands, Google adapts its algorithm to ensure users’ searches lead to unique, relevant content. Is SEO relevant in 2024? Yes, because providing quality, helpful information is more important than ever for companies.

Websites carefully crafted for the intended audience will better compete with other sites and AI. Unique, optimized content will win big with the Google algorithm, outperforming AI content.

Catalyst closely tracks changes to Google’s algorithms, helping clients develop user-focused websites with relevant content to ensure SEO efforts keep their site at the top of the search results. The answer to the question, “Is SEO relevant in 2024?” is still yes, so paying close attention to your website’s SEO pays off.

To discuss your SEO program or ask questions about the current status of SEO, contact Catalyst Healthcare Marketing.

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