Discover the marketing services that will help your practice thrive
You know that you want to hire an agency that specializes in marketing healthcare practices, but where should you start? Your first step should be to think about what you need a marketing company to do. However, you can’t stop there, because an experienced agency can provide many marketing services that you might not have even considered.
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Some changes are necessary to have successful marketing during COVID
There’s no doubt that the pandemic has changed life as we know it. From having a collection of face masks to relying on video conferencing more than ever before, we’re all living a little differently now. This is also true when it comes to how people find and engage with information.
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It’s important to select the right brand colors for your medical practice
When you’re building your brand as a practice, there’s a lot to think about. One of the most important (and commonly overlooked) aspects of brand building is selecting the right brand colors. Research has proven that certain colors make us feel certain emotions,
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Learn how Catalyst’s designation as a Certified Google Partner benefits you
Being a healthcare provider means that you understand the importance of education and training. You know that people are more likely to select a provider who has the right credentials. The same is true in the healthcare marketing space, which is why Catalyst Healthcare Marketing is a Certified Google Partner.
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You might be surprised to learn why branding matters as a medical practice
We all know why branding matters in the retail space. However, not everyone understands why it’s important to build a brand as a medical practice. After all, most physicians are busy enough treating patients and running their practice. They simply don’t have the time to think about branding.
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Learn how to get more Instagram followers and take your practice to the next level
As a medical practice or business, you need to have a social media presence. People love scrolling away on platforms like Facebook and Instagram. By being on these sites, you can easily get in front of your current and future patients during their leisure time.
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Discover how using patient stories for marketing can help you attract new patients
Many medical practices make the mistake of disregarding the power of patient stories for marketing. However, posting a patient’s positive experience with you and your team is one of the best ways to attract new patients. Sure, you can tell prospective patients how great your practice is,
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Trending blog topics can attract more visitors to your website and patients to your practice
Raise your hand if you think that creating a basic website is enough to attract and convert potential patients. Creating a site with a few webpages on relevant topics is a good start, but it’s not enough to keep people coming back.
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SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
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Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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