Want to boost your online visibility? Discover a wealth of PPC advertising benefits
Successful healthcare marketing requires your practice to take a comprehensive approach. It’s not enough to just rely on one or two marketing vehicles like word of mouth or search engine optimization (SEO). You also need to incorporate options like pay per click (PPC) ads.
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Quarterly marketing reports provide insight into the success of marketing efforts
Every day, Catalyst Healthcare Marketing keeps a close eye on the success of marketing efforts for our clients. We’re always monitoring marketing metrics on a daily, weekly, monthly and annual basis. Much of this activity occurs behind the scenes for the benefit of our clients.
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Catalyst explains how your Quality Score affects your PPC ads
If you run pay-per-click (PPC) ads, you need to understand your Quality Score. Wondering why? Quality Scores influence the effectiveness of your PPC ads and how much money these ads cost your practice to run.
You can think of a Quality Score like your credit score.
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Why is it important for your practice to be at the top of search results? Goal: Top 3 Google Rank
You need to earn a top 3 Google rank for visibility. Think of the way you conduct a search on the Internet. You type your query – the term you’re searching for – into the query bar.
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Catalyst Healthcare Marketing helps private practice physicians add optimized video to websites to set them apart from the competition.
Web design is more than purely aesthetic aspects such as color scheme and font choices. Good web design involves instinctive user interaction, social media, smart links and fresh content.
