Catalyst Healthcare Marketing

Should You Add GMB Products?

Discover how GMB products can help you attract new patients

Discover how GMB products can help you attract new patientsIn today’s world, most people find the products and services they want with a little help from Google. This includes finding healthcare providers and practices. As a result, you want to make your presence on Google as enticing and prominent as possible. One of the ways you can do so is by optimizing your Google My Business listing to include GMB products. Read on as the Catalyst Healthcare Marketing team explains why.

How do GMB products help a medical practice?

At this point, you might be wondering how adding Google My Business products can help your practice. After all, you don’t sell products. You provide healthcare services. It’s important to know that, despite its name, GMB products can encompass both products and services.

With that out of the way, let’s talk more about Google My Business products. Basically, it is a tool that allows you to display your products and services on your GMB feed.

When potential patients search for your practice online, they’ll see your GMB products in your Google My Business profile. The combination of words and pictures allows them to see the services you offer at a glance. You can view an example below.

Example of products listing on Google

What are the benefits of adding this option?

You know that it’s important to show up on Google. You can do this by adding organic content to your website, using PPC ads and having a presence on social media. Additionally, incorporating Google My Business products can help you build your online presence by showcasing your services and what you can offer potential patients.

Additionally, displaying your services in such a concise and clear way can help patients quickly determine whether your practice offers what they need. We live in a fast-paced world where people have busy lives and limited time to spend researching online. If you can get in front of people searching on Google and clearly communicate your offerings, you make it that much easier for a patient to pick your practice over the competition. And isn’t that the goal at the end of the day?

If you’d like to learn more about how Catalyst Healthcare Marketing can help you set up GMB products or assist with any other marketing need, contact us. Helping your practice grow and thrive is our goal.

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