Catalyst Healthcare Marketing

Why Your Brand Colors Matter

It’s important to select the right brand colors for your medical practice

It’s important to select the right brand colors for your medical practiceWhen you’re building your brand as a practice, there’s a lot to think about. One of the most important (and commonly overlooked) aspects of brand building is selecting the right brand colors. Research has proven that certain colors make us feel certain emotions, which can cause us to act in specific ways. This is what experts call color psychology.

The design team members at Catalyst Healthcare Marketing are well-versed in color psychology and are here to share a little bit of their knowledge. Read on for an overview of color psychology and how it plays a role in shaping the best colors for your practice’s brand.

What is color psychology?

As we mentioned above, color psychology refers to how colors influence human behavior and decision making. Within the field of marketing, entire teams focus on tasks like selecting the best package color to make someone purchase the item in the package. But why is that?

Colors are powerful. They can make us feel certain emotions. For example, the color blue is associated with trust, dependability and strength. This likely inspired brands like Oral-B and Pfizer to use it in their logos. Green makes people feel peaceful and think of growth and health, which is why Whole Foods uses it in its branding. As for red, it’s a color that’s associated with excitement and youth, making it a perfect fit for brands like Nintendo and Coca Cola.

It’s true that different variables can influence how someone perceives color. Some examples include personal preferences, cultural and gender differences, and past experiences. However, the basic tenets of color psychology are still solid and should influence how you select your brand colors.

How does color psychology tie into selecting brand colors?

Selecting the right brand colors for your practice can make the difference between standing out in the crowd and blending right into it. The right colors can help potential patients see you in the light that you want to be seen in. In contrast, the wrong colors can make your brand be less clear or even ignored.

So, what are solid colors for a medical practice? It turns out blue and green are excellent choices because they make people think of dependability and health. Some practices that serve a primarily female demographic, such as OBGYNs and some fertility practices, may also incorporate the color pink to evoke feelings of femininity.

Depending on your unique practice, you may also want to use other colors. The Catalyst design team can work with you to select the best colors to communicate your brand to potential patients. Contact us if you would like to learn more.

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