Email Signatures: More Than Names and Numbers
If you think an email signature is simply a way to provide patients with your name and phone number, think again. Your online signature at the bottom of an email isn’t just a digital business card. The team at Catalyst Healthcare Marketing understands email signatures can be an all-important avenue to build brand awareness and provide the necessary direction for patients to find you,
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Do you have a user-friendly website? Is your website search engine optimized? Do you have a presence on social media? If you can’t answer “yes” to these questions with confidence, maybe it’s time to learn more about healthcare consumerism and how medical marketing services can help give your practice a competitive advantage.
Today, more patients find physicians and information online
Healthcare consumerism simply means that patients take more control over their choice of physicians and practices,
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Professional writers and editors produce quality content that performs
Marketing may seem to be an expendable expense. Almost any high school student can take advantage of templates and set up websites with low-cost hosting sites. Social media posts are free. Printers will produce brochures and flyers. You are the healthcare expert. So why do you need to pay professional writers and editors to explain what you do?
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Meta tags establish first impressions
Meta tags are the matchmakers of the internet. They help Google and other search engines recognize your webpage and the information you provide. When potential clients begin an online search, the metadata that best matches their request leads them to your content. There may be thousands of potential suitors, so your site needs search engine optimization (SEO) tools to quickly bring together users and you.
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An integrated marketing plan should have both blogs and social media marketing
“Do I have to add blog posts to my website if I’m doing social media marketing?” This is a common question we hear at Catalyst Healthcare Marketing. In fact, we sometimes hear the inverse question, “Do I really need to market on social media if I’m doing blog posts?” The answer to both of these questions is a resounding yes,
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Yoast Premium is a great way to take your practice’s website to the next level
If you want your practice’s website to stand out, it needs to appeal to both search engines and potential patients. To please both of these audiences, your site needs a little help from search engine optimization (SEO). Having talented SEO writers create your web content is a great way to get a boost.
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HIPAA-compliant web forms allow you to collect information and protect PHI
Medical practices are like any other business in the sense they often collect information using web forms. However, collecting patient information isn’t the same as gathering data from potential customers. As you know, we have HIPAA to contend with. To avoid privacy violations and protect PHI,
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Doing website content? Make sure you have an SEO editorial calendar
As a doctor, you create treatment plans for each of your patients. As a healthcare marketing agency, we also create plans. Specifically, our content marketing team develops plans to help attract new visitors to your website and convert them into loyal patients. Creating and sticking to an SEO editorial calendar for each of our clients is one of the ways we do this.
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Google’s new helpful content update is shaking up website rankings
As healthcare marketers and SEO specialists, it’s our job to keep our finger on the pulse of what’s happening in the industry. One of the latest developments in this space is a new Google update. The so-called helpful content update started rolling out in late August.
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Overwhelmed by pay-per-click advertising? We’re breaking down paid digital marketing
In the world of digital marketing, there are two main ways to get people to visit your website. You can earn those clicks organically by writing search engine optimized (SEO) content, or you can pay for clicks through paid digital marketing, also known as pay-per-click (PPC) advertising.
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