Trending blog topics can attract more visitors to your website and patients to your practice
Raise your hand if you think that creating a basic website is enough to attract and convert potential patients. Creating a site with a few webpages on relevant topics is a good start, but it’s not enough to keep people coming back.
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Catalyst Healthcare Marketing Content management SEO content
SEO and PPC ads should work together as part of your marketing strategy
When doctors and staff at medical practices first learn about digital marketing, they often view SEO and PPC ads as separate. In fact, some may even think that they should only focus on one or the other. However, this is a mistake.
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Catalyst Healthcare Marketing Content management Pay-Per-Click (PPC) Advertising SEO content
Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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Catalyst Healthcare Marketing Content management Email Marketing Campaigns SEO content Social Media Web design
Social media marketing is an important component of a successful marketing plan
If you think that your website is the only tool you need to attract new patients, allow us to introduce you to social media marketing. Each month, billions of people flock to social media platforms like Facebook, Instagram, Pinterest and Twitter. If your practice doesn’t have a social media presence on one or more of these platforms,
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Catalyst Healthcare Marketing Content management Social Media
Learning how Google ranks content is the key to showing up at the top of search results
Everyone wants that coveted spot. Yes, we’re talking about the number one spot on page one of Google search results. But how do you make it happen? The key is to know how Google ranks content, and then create search engine optimized (SEO) webpages and blogs.
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Catalyst Healthcare Marketing Content management Google Ranking SEO content Social Media
WordPress security measures can keep your website safe from online attacks
What matters when it comes to a website? Yes, it should be user-friendly, informative and attractive. But that’s not all. It should also be secure. If you have a WordPress site (which is the most-popular way to build a website), WordPress security should be one of your top focuses.
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Catalyst Healthcare Marketing
What you need to know about GMB listings linking to PPC ads
Have you heard the news about GMB listings linking to PPC ads? Google recently sent out emails letting people know that their Google My Business, or GMB, listings will soon automatically link to their Google ads. If you received one of these emails,
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Catalyst Healthcare Marketing Google Ranking Web visibility
Without a Google My Business listing, you’re missing out on a marketing opportunity
When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,
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Catalyst Healthcare Marketing Google Ranking Reputation Management SEO content Web visibility
Reputation management can mean the difference between success and failure as a medical practice
If you’re like most people, you’ve gone online to look at reviews for everything from products to restaurants. Potential patients are doing the same thing when they’re looking for a healthcare provider. During their search, you want them to find your practice and schedule an appointment.
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Catalyst Healthcare Marketing Quality Control Reputation Management Social Media
HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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Catalyst Healthcare Marketing Content management Outreach Marketing SEO content Social Media