Personalized social media content is key when marketing a practice in 2020
What’s more engaging? A social media page with stock images and links to articles from various new sites, or one that’s filled with personalized social media content? Clearly, the personalized content is more likely to keep your audience’s interest and help them connect.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Quarterly marketing reports provide insight into the success of marketing efforts
Every day, Catalyst Healthcare Marketing keeps a close eye on the success of marketing efforts for our clients. We’re always monitoring marketing metrics on a daily, weekly, monthly and annual basis. Much of this activity occurs behind the scenes for the benefit of our clients.
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Improve your web presence and get more patients with SEO and SEM
Does your head spin when you hear acronyms like SEO and SEM? It might seem like a foreign language. This is especially true when some people use search engine optimization (SEO) and search engine marketing (SEM) as interchangeable terms. However, there are important differences that help our healthcare marketing agency take your practice to the next level.
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The end is near for Google+, so what does it mean?
The days of Google+ have come to an end. As of April 2, Google will shut down and delete all pages on the now-defunct social media platform. In fact, as early as February 4, users will no longer be able to create content on the platform.
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Physicians should avoid QR codes in marketing efforts.
The Problem with QR Codes
As mobile-phone browsers become even faster, the need to utilize a quick response code, commonly referred to as a QR code, is almost obsolete. You will recognize QR codes as the ubiquitous black-and-white graphic images with small squares on a variety of products and in magazine ads.
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One of the least glamorous jobs in promoting a concert or marketing a business involves quality control. Everyone assumes that the details have been handled. It’s a thankless job because few notice when it’s been done correctly. But everyone comments when things do not go according to plan. The Catalyst quality control team knows that when you are working with new technology,
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