Learning how Google ranks content is the key to showing up at the top of search results
Everyone wants that coveted spot. Yes, we’re talking about the number one spot on page one of Google search results. But how do you make it happen? The key is to know how Google ranks content, and then create search engine optimized (SEO) webpages and blogs.
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Without a Google My Business listing, you’re missing out on a marketing opportunity
When it comes to Google My Business (GMB), one fact remains true. If you have a business, you should also have a GMB listing. This is especially true if you have a medical practice. GMB is Google’s online business directory. When you type in the name of a business,
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HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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The key to increasing your website traffic is knowing how SEO keywords work
Right now, your future patients are searching the web for answers to their medical questions. You want to be the website that shows up when they’re looking for expert guidance and treatment. Understanding how SEO keywords work is how you do it.
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Comparing webpages and blogs – Answering your questions
Many of our clients have questions about the difference between webpages and blogs. They want to know which type of content is more helpful for online marketing and growing their practice. When comparing webpages and blogs, the team at Catalyst Healthcare Marketing wants you to understand that these two types of content have different roles.
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Improve your web presence and get more patients with SEO and SEM
Does your head spin when you hear acronyms like SEO and SEM? It might seem like a foreign language. This is especially true when some people use search engine optimization (SEO) and search engine marketing (SEM) as interchangeable terms. However, there are important differences that help our healthcare marketing agency take your practice to the next level.
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