What is schema markup, and why does it matter for your practice?
One of the simplest tools to boost website visibility in search results is something called schema markup. Employing schema markup on your website is not only essential for elevating your site’s visibility and user experience, but it’s also a straightforward process.
What is schema markup?…
Looking beyond “likes” and “comments” to see signs of social media success
People of all ages are on some form of social media today. This means your practice needs to be there too. However, how do you know if social media marketing is working? If you look at “likes” alone, you might not think you’re reaching enough people.
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Omnichannel marketing can elevate your practice to the next level
It’s no secret that the internet connects us all. Not only does it allow us to reach people all over the world, but it also lets us connect with different brands and organizations. You’ve probably noticed that most people and brands appear in more than one place on the web.
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Elevate your Google Business Profile by filling out your services section
You’ve got your practice’s name and contact information listed in your Google Business Profile (GBP), but no profile is complete without the services section. Many people are tempted to leave this section blank. Some don’t want to spend the time completing it, while others assume people searching for their practice will already know what they offer.
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A social media marketing team helps you make the most of every post
When you’re marketing your practice, you want to be where the patients are. Where are the patients, you ask? On social media! However, it isn’t enough to have an account for your practice on Facebook or Instagram. You also have to use it properly to connect with your current patients and attract new ones.
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Want to get in front of more potential patients? Local SEO can help make it happen
Word of mouth is a great way to bring more patients to your practice, but do you know what’s even better? A solid local SEO strategy. This is a special type of search engine optimization. It can help your website and overall online presence rank higher in search engine results for location-specific web searches.
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We’re pulling back the curtain to demystify the world of paid social media marketing
Just like medicine is unfamiliar to people who don’t practice it, marketing can seem strange to those who don’t work in the field. This is especially true when it comes to paid social media marketing. When our team suggests that you “run ads on social,” you might be hesitant.
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How to build an effective physician referral network for sustainable growth
A vibrant physician referral network is key to a strong medical practice. Whether you are a new doctor or a seasoned physician, an effective referral base is essential. Our healthcare marketing experts can help you build one.
Begin with a plan
Before you get started developing your physician referral network,
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Why social media vlogs are crucial for your brand’s success
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In today’s fast-paced digital landscape, standing out can be challenging. One of the most effective ways to capture attention and connect with your audience is through social media vlogs. Unlike traditional posts or static images, vlogs offer a dynamic way to communicate, build trust,
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Having cookie consent options on your website is becoming more important
While browsing the internet, you’ve probably noticed that more websites have popups and banners that mention tracking and recording tools, such as cookies. Known as a “cookie notice” or a “cookie banner,” this type of notification gives online visitors the power to protect their privacy.
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