Social media marketing is an important component of a successful marketing plan
If you think that your website is the only tool you need to attract new patients, allow us to introduce you to social media marketing. Each month, billions of people flock to social media platforms like Facebook, Instagram, Pinterest and Twitter. If your practice doesn’t have a social media presence on one or more of these platforms,
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Learning how Google ranks content is the key to showing up at the top of search results
Everyone wants that coveted spot. Yes, we’re talking about the number one spot on page one of Google search results. But how do you make it happen? The key is to know how Google ranks content, and then create search engine optimized (SEO) webpages and blogs.
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HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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Personalized social media content is key when marketing a practice in 2020
What’s more engaging? A social media page with stock images and links to articles from various new sites, or one that’s filled with personalized social media content? Clearly, the personalized content is more likely to keep your audience’s interest and help them connect.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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Looking at marketing plans provides direction for 2020
As a doctor, you know that a little bit of planning goes a long way. This is also true for the professionals who help market your practice. Right now, Catalyst Healthcare Marketing is beginning to develop marketing plans for 2020.
These documents are critical tools for our healthcare marketing agency and our clients’ practices.
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Comparing webpages and blogs – Answering your questions
Many of our clients have questions about the difference between webpages and blogs. They want to know which type of content is more helpful for online marketing and growing their practice. When comparing webpages and blogs, the team at Catalyst Healthcare Marketing wants you to understand that these two types of content have different roles.
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Physicians should avoid QR codes in marketing efforts.
The Problem with QR Codes
As mobile-phone browsers become even faster, the need to utilize a quick response code, commonly referred to as a QR code, is almost obsolete. You will recognize QR codes as the ubiquitous black-and-white graphic images with small squares on a variety of products and in magazine ads.
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Catalyst Healthcare Marketing Knows the Right Way to Handle Photo Rights
Just because you see a picture online doesn’t mean it’s yours to use. No one would approve of you taking a painting from a gallery without paying. Photos, infographics and other creative products are intellectual property that belongs to those who developed them. Many medical practices rely on Catalyst Healthcare Marketing to acquire and manage photo rights and licensing agreements so that they do not risk heavy fines incurred by using someone’s work illegally.
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