The Texas Fertility Center Baby Reunion held April 7th, 2013 at the Dell Jewish Community Center welcomed over 600 parents and children. The event, the 27th of it’s kind, also welcome the Austin press for two Sunday night prime time earned media spots. Thanks to the work of ,Catalyst media specialist, Emily Schmitz, Texas Fertility Center garnered Sunday earned media spots on both the ABC and NBC Austin affiliate. Camera crews and reporters broadcast the happy stories of a few of Texas Fertility patients and interviewed TFC Medical Director, Kaylen Silverberg, MD about advances in the treatment of infertility.
Media Relations: It’s not what you know, it’s who you know and who knows you.
Media relations are an invaluable, cost-effective part of your marketing and social media arsenal. Studies show that potential patients are five times more likely to be influenced by educational editorial copy and live interviews than paid advertising. At Catalyst we proactively create coverage opportunities for print and broadcast media. Get great stories and you make your business grow.