Catalyst Helps Physicians Hold and Fund Educational, Outreach Programs

Catalyst Healthcare Marketing announces its Continuing Medical Education (CME) Accredited Physician Referral Program for 2013 will spotlight best practices in ovulation induction. The full-service physician referral outreach and education programs benefit fertility specialists working with a referral base in the sub-specialties of obstetrics and gynecology (obgyn), family medicine and urology.

“Educational programs for a physician’s referral base prove invaluable for fertility specialists practicing in the dynamic field of reproductive medicine,” says Catalyst CEO Amy Hall. “We have found that communicating advances in the diagnosis and treatment of infertility in an interactive dinner format greatly increases comprehension and retention, and the added value of CME credit boosts attendance.”

Texas Fertility Center Reports Successful CME Program

Texas Fertility Center, a market leader in comprehensive infertility services, research and advocacy, partnered with Catalyst Healthcare Marketing to present educational programs in 2012, and realized a 400 percent increase in attendance.

“We choose to work with a consultant that recognizes the synergy in marketing, education and outreach efforts,” says Dr. Kaylen Silverberg, a reproductive endocrinologist with Texas Fertility Center. “Sharing information among our peers about emerging therapies in reproductive medicine ultimately benefits patients, and that is the driving force behind our educational programs.”

CME-based programs can increase attendance from 5 percent to 10 to 15 percent, and ‘live’ educational programs contribute to the “after RSVP” retention rate. Further, CME educational programs reinforce the presenter as an industry thought leader.

“As part of a comprehensive marketing plan that includes web and social media, collateral campaigns and branding strategy, outreach marketing efforts create a lasting impression and invaluable connections with a referral base,” says Hall. “At Catalyst, we believe in the value of outreach marketing to physicians, as well as employees, media and the community.”

The Catalyst Healthcare Marketing Program–packaged in a Powerpoint slide deck and including funding assistance, event planning, promotion and follow-up communications–results in a CME credit per one-hour program for medical doctors (MD), nurse practitioners (NP) and physician assistants (PA).

Upon completion of the program, participants receive CME credit certifications via postal mail or email. The program is accredited in all states by an accreditation program offering AMA PRA Category 1 Credit™.

Hall adds that Catalyst was founded on a belief shared by the Accreditation Council for Continuing Education: “The fields of medicine and science never stop moving forward—and neither should physicians.”

About Catalyst Healthcare Marketing

Catalyst Healthcare Marketing group offers extensive experience in healthcare marketing, providing innovative marketing strategies including educational programs and outreach marketing; brand and logo strategies;
market and competitive research;
print collateral;
social media; account interconnection and campaigns;
web design, search engine optimization and marketing. Visit www.catalysthcm.com or email contact@catalysthcm.com learn how targeted marketing efforts can act as a catalyst.