Lauren Fernandez

Lauren (or Lo, whatever works for you) is a certified social media girly with over 5 years of experience in social media management, content and strategy development, and digital storytelling. She specializes in helping organizations and brands translate complex or sensitive topics into engaging, culturally relevant, award-winning social media campaigns and content that resonates with online audiences.

Armed with two BAs in Communications and Journalism from DePaul University, she’s a creative, scrappy, and endlessly curious social media strategist who loves turning otherwise complicated topics into content people actually want to watch, save, send to their group chat, and accidentally learn something from.

Over the past 5 years, she’s worked across wellness, healthcare, nonprofit, B2B brands, and CPG brands, translating complex or sensitive topics into social-first storytelling that feels human, relatable, and culturally fluent. Whether the subject is children’s grief, fertility, or a CPG brand trying to figure out what the internet is talking about this week, she loves finding the angle that makes people stop scrolling and think, “wait… is this play about me?”

When she’s not working you can either find her curating a hyper-specific playlist, baking something a little too ambitious, or hanging out with her two cats, Miso and Soup.”

I’ve baked/tested over 30 chocolate chip cookie recipes (and counting)
I have two cats named Miso and Soup
I’ve completed the NYT crossword puzzle every day since 2019

Living in the South of France
Go to pastry school
Visit every museum in the world

Strategist