The ins and outs of social media marketing

On the surface, social media marketing appears to be a straightforward concept. Decide on a topic, find an image, add a few words, and post. But in reality, worthwhile social media marketing is a purposeful, integrated part of a healthcare marketing strategy that, when employed effectively, generates meaningful engagement; establishes a strong, positive reputation; and converts interactions into new patients.

Now, in the age of AI, social media is not just useful for engaging current or potential patients. It can also boost your web presence. AI search engines scan social media content for topics and trends, mining that data and impacting your overall search ranking.

Nailing the necessary factors for social media success

Our marketing team often discusses with clients the importance of using keywords in healthcare marketing efforts, and they are indeed important in social media as well. However, there are many other elements to factor into your plan. User experience, the best platform and optimal timing should be considered.

There are prerequisites that every social media effort must meet before it is released from your organization.

• It is integrated into your overall marketing strategy. Your social media presence should complement your ongoing efforts, including SEO, blogs and emails.
• The brand image, organizational voice and visual representation are consistent with all other interactions with your audience.
• It is engaging and timely.
• It drives traffic to your website.
• It establishes you as experts and leaders.

Our dedicated social media team has the expertise to ensure your social media hits all of these goals.

A social media plan must be comprehensive

To truly reap all the benefits from your social media efforts, your campaign must be comprehensive, from planning to post-effort analysis. The best way to achieve this is by engaging social media experts. What benefits do expert social media marketers bring to your practice?

Technology expertise – A professional team provides the constant attention needed to keep up with the ever-evolving algorithms and noteworthy features of social media platforms.

Relevance – Social media experts identify timely topics, new trends and important messaging for social media, consistently seeking and developing new strategies to market your organization.

Analysis – Performance is tracked and engagement analyzed to determine what is working, what prompts your audience to respond, and what efforts have the most impact. Without analysis, you won’t know the effectiveness of your efforts, be able to adjust your approach, or capture potential clients or patients.

Monitoring – The team monitors online interactions and manages your practice’s reputation by responding to comments and questions in a timely manner. Monitoring an organization’s social media presence is crucial for maintaining a positive community perception. Because negative online feedback can quickly become a big concern, monitoring is essential and requires effort.

Catalyst Healthcare Marketing’s dedicated social media marketing team can develop and manage a social media presence for your organization that supports your healthcare marketing plan and builds your patient base.