Our Marketing Staff

Our Marketing Team

Amy Hall, President and Founder

As our fearless leader, Amy has a skillset that includes account management, business acumen and marketing plan development and execution. Amy founded Catalyst Healthcare Marketing in 2007 and has been helping private practice physicians find creative and brand-consistent ways to grow their businesses ever since.

Amy has a bachelor of science in microbiology from Texas A&M University and a pharmacy degree from the University of Houston, College of Pharmacy. Her professional background includes a wealth of experiences in healthcare and pharmaceuticals. She spent eight years working as a pharmacist and district manager with Wal-Mart’s pharmacy division, before she was promoted to district manager of the Dallas and Fort Worth sales district. Amy later spent seven years working with ivpcare, Inc., a leader in the specialty injectable drug market. After joining the North Texas Infectious Disease and Specialty Pharmacy, Amy saw the need for a catalyst to help physicians, in every specialty, effectively market their businesses.

Amy lives in Flower Mound, Texas with her husband, two very busy sons, and two puppies, Jasper and Scout, who won’t stop digging up the vegetable garden.

Jynjer Schultz, Senior Marketing and Account Manager

With her skills in sales and account management and her knowledge of medical devices and terminology, Jynjer works with clients and Catalyst team members to keep operations running smoothly as marketing and account manager. In 2017, Jynjer left medical device sales to bring her wealth of knowledge gained over the last two decades to join the Catalyst team.

Jynjer earned a degree in marketing from Texas A&M University, where she was a classmate with Amy Hall. After graduating, she started a career in sales in Houston. After getting her feet wet in B2B sales, Jynjer headed to the world of orthopedic device sales. Most of the next 20+ years were spent working with doctors, hospitals, clinic staff and patients. Along the way, she earned an MBA from the University of St. Thomas – Houston and became a Certified Tissue Bank Specialist.

Jynjer has been married to her husband, Jim, for over two decades and they have wonderful twin teenage boys.

Shannon Flynn, Content Manager

Utilizing her experience with healthcare copywriting, copyediting and content management, Shannon serves as the content manager for Catalyst. Since joining the Catalyst team in January 2016, Shannon has been promoted from copywriter to content manager where she writes and edits contents, manages the copywriters and editorial calendar and keeps client projects moving forward.

Shannon received her bachelor’s degree in psychology and law degree from The Ohio State University. Starting her career as an attorney, Shannon eventually followed her passion for writing and transitioned to a career as a freelance writer. From her beginnings as a contributing writer for a women’s health website, to her current role as the content manager at Catalyst, Shannon has always had an interest in writing about healthcare and medicine.

For fun, Shannon enjoys standup paddleboarding, rock climbing, dancing, volunteering, reading, trying new restaurants in the booming Columbus, Ohio food scene and spending time with her friends and family.

Rene Zain, Web Programming Manager

As web programming manager, Rene has a skillset that include WordPress development and complete UX/UI website design solutions, backup assistance, domain and hosting migration, and technical SEO customization. To help our clients stand out in a sea of websites, Rene endlessly produces up-to-date, inspiring designs in an ever changing medium.

Rene is a multimedia designer who specializes in aesthetically pleasing, engaging website design and coding. His design career began as a hobby while attending film school at the University of Texas at Austin. Thereafter, Rene enrolled in Austin Community College’s Visual Communication certificate program, where he gained skills creating visually compelling and attractive presentations of art within the web, animation and still art. Rene has many websites under his belt, creating many from composition conception to final implementation.

Rene currently resides in Austin, Texas where he has lived for the past 13 years.

Ryan Nevelow, Web Developer

In the role of web developer wizard, Ryan has a wealth of experience in web development, Google product suite management, inbound marketing and SEO, content strategy execution and client relations management. As a member of the Catalyst team, Ryan executes back-end and front-end coding and development details on client websites, responsively and proactively adding functionality, creativity and SEO value to his work.

Ryan is a graduate of Texas State University and has positioned himself as an indispensable resource for online marketers. His web and application-programming wheelhouse includes WordPress, CSS, HTML and PHP web scripting language. He is passionate about taking a project that seems difficult and complex and using analytics to create what the client wants.

When he is not exploring all of the possibilities of web development, Ryan enjoys fishing, gardening and working on home improvement projects. He’s a skilled carpenter and woodworker, adding raised garden beds or crown molding to his home as adeptly as he would a mast slider to a home page.

Samantha Wendel, Designer and Print Manager

Samantha provide visual and graphic design solutions and has a strong sense of composition, color theory and typography.

Since studying industrial design at Purdue University, Samantha has spent the last nine years working as a graphic designer. She brings a keen eye for visual design to the Catalyst team. As an interdisciplinary designer, she has established a strong sense of composition, color theory and typography, with a firm belief in the importance of effective design solutions.

Samantha is originally from Indiana and has been living in Austin for six years. She is a touring musician who has been playing guitar for 16 years. Outside of music and design, her interests include classic film and working on fine art projects (painting, print making and drawing).

Brandy Thomas, Web and Graphic Designer

With experience providing visual and graphic design solutions for print and digital, Brandy helps Catalyst clients develop designs that truly pop.

With nearly 10 years of experience, her areas of expertise range from extensive market research and analysis to producing brand-based collateral pieces for businesses across the country. Whether it’s a logo, brochure, or graphics for social media, her design style can best be defined as progressively simplistic with a bold emphasis on brand messaging.

Brandy is based in Brooklyn, New York. In her spare time she enjoys spending time with her husband and performing as a standup comic at venues throughout NYC.

Jill Case, Senior Copywriter

Thanks to decades of experience as a writer and editor, Jill has strong healthcare copywriting, copyediting and SEO writing skills. She enjoys researching and writing about a wide variety of medical topics in her work for Catalyst, and she is always eager to tackle new subjects for Catalyst clients.

After graduating from The Ohio State University with a B.A. in English, Jill worked as a catalog copywriter for Sears before kicking off over a 20 year career as a full-time freelance writer and editor. She has had a diverse writing career, including writing and marketing work for magazines, public relations firms, advertising agencies and corporations. During a freelance job for GSW, a full-service healthcare agency, Jill found her niche – healthcare writing and marketing.

Jill has spent her adult life in the Midwest – Chicago, Columbus and Fort Wayne, Indiana. In addition to spending time with her family, she enjoys reading, traveling and rooting for the Ohio State Buckeyes football team.

Lauren Cardwell, Social Media Manager

As our social media expert, Lauren has experience in optimizing and managing social media accounts and ads, managing fundraisers and campaigns, developing and executing social media marketing strategy and managing social media growth tracking, reporting and analytics. Lauren’s solid understanding of the medical industry enables her to develop a strong social media strategy for each Catalyst client.

Lauren graduated from North Carolina State University with her bachelors in biological sciences and a minor in genetics. She has more than 15 years of experience in the sales, service, marketing, medical and biotech arenas. Lauren worked for Duke Medical Center as a molecular technologist in a clinical genetics lab before transitioning to medical device and equipment sales and finally to becoming an expert in the world of social media.

When Lauren isn’t busy working for Catalyst, she enjoys yoga, beach volleyball, gardening and watching videos of baby goats.

Hayley DeArman, PPC and Google Adwords Manager

To manage PPC ads and Google Adwords, Hayley uses her experience with search and mobile advertising, Google AdWords, client management, advertising sales and healthcare marketing. Hayley offers Catalyst clients nearly 15 years of experience as a healthcare marketing specialist with more than a decade in Google Adwords and the ever-changing digital advertising world.

Hayley graduated summa cum laude from St. Edward’s University with a bachelor of arts in communication. Hayley began her advertising career at the Austin American-Statesman, then made her way to a women’s magazine, where she sold integrated print and online advertising to local businesses. After years in print, Hayley made the leap to a sales and client management role at a nationally recognized digital marketing agency. Hayley developed a strong knowledge of PPC advertising and gained a passion for helping local businesses grow exponentially through strategic, targeted and measurable online marketing solutions.

With a love for her hometown and a passion for travel and the outdoors, Hayley still resides in Austin and enjoys riding around with her husband and Pug on their scooter, managing their Airbnb rental, teaching AcroYoga workshops, hiking nature trails and eating tacos.

Cheryl Bemis, Video and Photo Production

Catalyst clients who need videos or photos are in goods with Cheryl. She has extensive experience with photography, videography, video production and video editing.

With more than 20 years in radio and television, Cheryl has extensive video production experience. Cheryl covers New York Fashion Week as a videographer and covers the Austin fashion scene for Fashionably Austin. Using her skills as a producer and creator, Cheryl launched the weekly television fashion segment, Fashionably 8, for News 8 Austin, which still airs today. During the five years she anchored, produced and edited her segment for News 8, Cheryl interviewed celebrities and fashion luminaries, honing her skills. In fact, she was the first on-air personality for News 8 Austin to receive recognition for her work by the Austin Chronicle.

Cheryl lives in Austin, TX with her husband and family and is intimately involved in the Austin Fashion scene, attending and reporting on the growing Austin fashion community.

Susan Eckert, Copywriter

Thanks to her experience with healthcare copywriting, copyediting and writing for the web and SEO, Susan is an asset to the Catalyst copywriting team.

Susan earned degrees in advertising and in journalism/public relations at The University of Texas at Austin. With more than 20 years of experience working with national, regional and local clients for advertising and public relations agencies, Susan now provides strategic communications counsel to Catalyst clients. She has leveraged experience producing publications for a medical foundation to bring insight to her writing. Susan also has more than a decade of experience managing media relations and publications for a major metropolitan zoo and a major pest control company.

Today Susan lives in an old house near Downtown Dallas with her husband, son and a tabby named Tex, who was born in the shadow of Big Tex at Fair Park. When not writing compelling copy or counseling clients, she can be found planning home renovations, Googling sites for her next vacation, practicing her culinary skills, and organizing extracurricular activities for her son.

Kristy Hurst, Copywriter

With skills in healthcare copywriting, SEO writing, and copyediting, Kirsty works with Catalyst clients to write clear, compelling, SEO content that educates and engages current and prospective patients.

Kristy earned her bachelor’s degrees in English (creative writing) and journalism (magazine) from the University of Kansas. As a former trade magazine editor, Kristy has worked in publishing and marketing communications since 1991, specializing in healthcare. She has been an independent writer, editor and creative marketing professional since 2000. A former IVF patient and infertility treatment advocate who overcame steep odds to become a mother, Kristy has an exceptional level of understanding and compassion related to fertility treatment and the women and men who need it.

Kristy lives in New Braunfels, Texas, with her husband and two young boys. Her family loves to take to the open road seeking adventure, hauling their vintage Airstream behind them.

Beth Spencer, Copywriter

The Catalyst copywriting team and clients benefit from Beth’s extensive experience with healthcare copywriting and copyediting. With over 15 years’ experience as a professional writer, Beth Spencer brings creativity, vision, and dedication to her work with Catalyst.

After graduating with a bachelor’s degree in Journalism and English from Indiana University at Bloomington, Beth worked for a publishing company as a production editor, preparing computer textbooks for publication. When she and her husband moved to Dallas for his job, she transitioned into multimedia development and spent eight years in that field. As a project manager and instructional designer, Beth honed her skills in writing and designing content for online media. For the last nine years, Beth has worked as a freelance writer, generating web content, promotional teasers, marketing materials, non-profit appeals, and support collateral for her various clients.

Beth lives in Flower Mound with her family.