Learn how to get more Instagram followers and take your practice to the next level
As a medical practice or business, you need to have a social media presence. People love scrolling away on platforms like Facebook and Instagram. By being on these sites, you can easily get in front of your current and future patients during their leisure time.
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Learn how using photos for marketing leads to more patient engagement and conversion
What do you find more attention-grabbing when you’re browsing on social media? A post with just words, or one that also includes a personalized photo? If you’re like most people, seeing a post that incorporates a photo is more likely to draw you in.
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Social media marketing is an important component of a successful marketing plan
If you think that your website is the only tool you need to attract new patients, allow us to introduce you to social media marketing. Each month, billions of people flock to social media platforms like Facebook, Instagram, Pinterest and Twitter. If your practice doesn’t have a social media presence on one or more of these platforms,
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Learning how Google ranks content is the key to showing up at the top of search results
Everyone wants that coveted spot. Yes, we’re talking about the number one spot on page one of Google search results. But how do you make it happen? The key is to know how Google ranks content, and then create search engine optimized (SEO) webpages and blogs.
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Reputation management can mean the difference between success and failure as a medical practice
If you’re like most people, you’ve gone online to look at reviews for everything from products to restaurants. Potential patients are doing the same thing when they’re looking for a healthcare provider. During their search, you want them to find your practice and schedule an appointment.
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HIPAA compliant marketing is a must for all medical practices
As a doctor, you know about HIPAA and how important it is to keep your patients’ protected health information (PHI) secure and private. However, you might not know how the HIPAA Privacy Rule applies to your marketing efforts. As a result, you might be in violation of HIPAA as you promote your practice and services.
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Personalized social media content is key when marketing a practice in 2020
What’s more engaging? A social media page with stock images and links to articles from various new sites, or one that’s filled with personalized social media content? Clearly, the personalized content is more likely to keep your audience’s interest and help them connect.
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Catalyst answers your questions about the CCPA and digital marketing
With the passage of the California Consumer Privacy Act, there’s no doubt that California is serious about consumer privacy protections. The CCPA means that businesses collecting the personal data of California residents could face serious penalties if they don’t comply with the new law. But how do you know whether you fall under the CCPA?
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Let a healthcare marketing expert walk you through online marketing acronyms
Feel like you’re swimming in an ABC soup of online marketing acronyms? Digital marketing is full of terms like SEO, PPC and CTR, which can make little sense if you don’t know their definitions. To help you become well-versed in the language of online marketing,
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Make 2020 your best year yet with a solid healthcare marketing strategy
It’s a new year (and a new decade), so it’s time to revisit your marketing strategy. Marketing and healthcare are similar in that they both change over time. As we gain new information and tools, professionals in both fields need to change to stay current.
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