Building a marketing PLAN: it’s all about the execution
Not sure where to go first, or how to eat the elephant one bite at a time? Let Catalyst help you take your marketing goals and put together a list of specific tactics you can do to achieve those goals. We can help you prioritize; budget and kick start your programs.
Our Strategic Process…Where to start?
We follow the “who, what, when, where and why” of marketing
Most businesses make crucial mistakes when it comes to marketing. They spend too little time understanding what they are selling and what their clients are looking to buy.
They never see marketing as a directed strategically planned offensive instead approaching the process as a one off..placing an ad here or there, putting together disjointed materials and discussing customer services plans only when there is a problem…missing the big picture.
Through our own tested processes we help practices change their mind set to develop strategic and cohesive marketing plans designed to achieve their short term and long-term marketing goals. We bring all the pieces together into a branded well designed strategy and provide the catalyst to initiate the process and keep it moving forward.
Who are you?
At Catalyst we want to know your practice from top to bottom, understanding exactly what you, as an individual practice has to offer. The best way to accomplish this is with a Catalyst Brand Assessment.
We assemble a team consisting of Catalyst and your office staff and ask the hard questions. The goal… to come away with a clear picture of what your brand truly means, what makes your business unique and most importantly what you want to say. We then work to build or rejuvenate your existing brand so that it speaks to your customers and helps you tell your story.
- What are your practice and business goals?
- What is your practice philosophy? Motto?
- What are your strong suits? Weaknesses?
- What makes you stand out from the rest?
- How recognizable is your existing brand?
- Target Market Identification and Marketing Strategy
- What do you want?
- Once we can identify what it is exactly that you have to offer a consumer, we can construct your Marketing Strategy.
- Every effective marketing plan starts with a strategy.
What is it that you want?
Better patient service, a more clear and concise patient educational materials or a larger slice of the market share? Basically, what do you want your marketing dollars to do for you? A marketing strategy can be one action item or a laundry list of 20. Catalyst will help you prioritize your wants into manageable tasks and help assess which marketing strategies will bring immediate results and which are long term projects.
Creating a Market Strategy also means understanding your clients and your competition. In order to construct a solid marketing strategy it is vital that Catalyst as well as your practice understand your competitive landscape and your relationship to your patients and referral base. Once we truly understand your marketing strategy we can begin to develop an easy to execute marketing plan to achieve those goals
Every effective marketing plan starts with a strategy