Attending the American Society for Reproductive Medicine’s (ASRM) Scientific Congress and Expo in Salt Lake City means more to Catalyst Healthcare Marketing than gathering trade show tchotchke like the one pictured here.

The annual conference is the premier gathering of the world’s leading experts in reproductive medicine; it is an opportunity for the team of scientific writers, videographers, social media experts and account managers to do the following:

• Learn about breakthroughs in fertility medicine
• Share this information, real-time, with patients struggling to build their families
• Support medical practices that specialize in fertility

Keeping patients abreast of fertility news with help from Catalyst Healthcare Marketing 

There’s a wealth of valuable information being released at ASRM, from BRCA positive patients using IVF to the toxicity of personal lubricants. We also congratulated our client, Richard Paulson, M.D. director of USC Fertility, on his induction as ASRM president. We also heard positive feedback about our clients’ roundtable discussions:

• Racial Disparities in Assisted Reproductive Technology, Fady I. Sharara, M.D., Virginia Center for Reproductive Medicine
• Fertility Preservation in Children, Karine Chung, M.D., M.S.C.E., USC Keck School of Medicine
• The Future of Information Dissemination in Infertility, Lowell T. Ku, M.D., Dallas IVF

Catalyst writers gathered information about scientific advances on insurance coverage for fertility treatments, preimplantation genetic testing (PGT), diagnosis of polycystic ovary syndrome (PCOS) and a host of other topics. In just a few days, the writers can gather insight and information to draw from throughout the year. We can share this information immediately through social media.

We captured William Kutteh, M.D., talking about a lower cost alternative to traditional IVF:

Enhancing communications from physicians

Let’s face it ‒ medical practitioners are incredibly busy helping patients and there never seems to be enough time to reach out to everyone you want to help. That’s why the Catalyst Healthcare Marketing experts parse out information in ways in which your patients ‒ and potential patients ‒ receive it best.

• Social media
• Websites
• Videos
• Special events
• Advertising
• Media relations

By attending the ASRM conference, we can gather information from sessions and also from our clients when they have a few minutes between meetings.

Making your best case

The Catalyst Healthcare Marketing team serves as the eyes and ears for our clients. Along with gathering information, we also distribute news about your innovative practices to industry media. We schedule interviews with key influencers, develop presentations and perform other activities that showcase our clients’ talents. Catalyst secured a spot on Good Morning Utah for our client, Ovation Fertility™ and Bruce Shapiro, M.D. http://www.good4utah.com/good-morning-utah/how-one-company-is-working-to-lower-the-cost-if-ivf

Inspiring growth

Conferences and trade shows provide an opportunity for our team members to leave their offices and learn more about the issues that affect your practice every day. If you have partners or colleagues who could use an inspired team with a depth of knowledge in fertility medicine, please have them contact Catalyst Healthcare Marketing. The value we bring to your medical practice is priceless.